Pivot to Video 🛋️ - Carney
The Daily Carnage

Pivot to Video 🛋️

Glitches, bots, and b00b lights.

Do Ya Know?

Check your answer below!

The “pivot to video” era was marked by writer layoffs and premature investment in short-form video content. What year did it begin?

Top Posts of The Week

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👎 Meta advertisers report that platform glitches are affecting campaign performance.

🍔 What if the ubiquitous “hamburger” menu icon was instead… an OREO cookie?

⏩ Brands are “pivoting to video,” but this time, it’s for real.

💄 Meta wants to help influencers make AI chatbots of themselves.

🚜 John Deere is hiring a traveling Chief Tractor Officer to launch their TikTok efforts.

🚰 Kraft has rebranded Mio to appeal to wellness-minded Gen Z. Additionally, you can get Mio directly from your faucet.

AI Prompt: Taking a selfie on a tractor. Cartoon style.

What We Learned

👀 Sponsor this spot to share your content with our community.

Monday: Have you noticed a decline in your site’s organic traffic? Identify and address the problem with these 13 diagnostic questions.

Tuesday: When it comes to email marketing, the target is always moving. Here are 9 tips to optimize your performance.

Wednesday: Heads up, brand leaders. These are 4 design trends that will come to define 2024 content marketing. Hint: It’s retro.

Thursday: Create a PR topic tour around a trending topic—sharing commentary, data, resources, or unique insights—to establish yourself as an expert.

Carnage Connections

Can you solve this puzzle?

Carnage Connections #5

The Conversation

Agum started a conversation about those spammy Facebook messages threatening to permanently ban your account.

Kelsey asked, “Can you please share your org chart for the social media area of marketing?”

Emi asked, “What is your favorite tool to make software/ website tutorial walk through videos with?”

Elaine shared a fun social ad:

FB Ecomm Ad

Pocket Stats

Here’s what we learned about The Daily Carnage community this week:

  • 84% of marketers report that their digital advertising budget increased from 2023 to 2024.
  • 48% of marketers report that return-on-ad-spend across Meta platforms has plummeted in recent months.
  • 79% of marketers use data on the best times to post on social media to guide their strategy.
  • 47% of marketers aren’t down with the NY Jets logo refresh (right).

New York Jets Logo 2024

Pineapple Upside Down Martini

Happy 4/20. National Pineapple Upside Down Cake Day, of course.


  • 2 oz pineapple juice
  • 2 oz cake flavored vodka
  • 1 tsp grenadine
  • 1 pineapple chunk
  • 2 maraschino cherries

Pineapple Upside Down Martini


  1. Fill a cocktail shaker 2/3 full with ice. Add the pineapple juice and vodka; shake well.
  2. Strain into a martini glass, then slowly pour the grenadine along the edge of the glass. It will settle at the bottom.
  3. Garnish with pineapple and cherries.

Recipe by Lemon Tree Dwelling

Ads from the Past

John Deere, 1972

John Deere, 1972

Did Ya Know?

Answer: 2015.

Media publishing companies drastically cut staff resources for written content in 2015, following early signs that younger consumers preferred video content. It was later found that Facebook artificially inflated metrics to attract advertisers, leading to the false (albeit prophetic) impression.

Pivot to Video Meme


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