LinkedIn Benchmarks 📏 - Carney
The Daily Carnage

LinkedIn Benchmarks 📏

Median engagement: 45 likes.

Be in The Know

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👓 Warby Parker is giving out free branded eclipse glasses.

AI Generative Fill Prompt: The solar eclipse. Acrylic on canvas.

LinkedIn Benchmarks for 2024

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SocialInsider has compiled some 2024 stats to guide your LinkedIn strategy. Take a look:

  • Engagement rate has increased by 44% YoY, reaching 3.85% in 2024.
  • Multi-image posts get the most engagement (6.10%), followed by native documents (4.70%), and single image (4.35%) and video posts (3.85%).
  • The engagement rate for external link posts is 3.40% on average.
  • The median engagement for LinkedIn posts amounts to 45 likes and 4 comments.
  • Posts published on personal profiles get up to 561% more interaction than company page posts.
  • Videos generate the highest number of shares.
  • Brands have increased their posting frequency on LinkedIn by 10% in 2024.
  • In 2024, the average impression rate has reached 9.50%, mostly credited to polls.

The sweet spot? Multi-photo posts with captions under 19 words generate the highest engagement rate (over 5%).

Q for You

Would you pay for AI features in Google search results?

OpusClip Captions

👀 Sponsor this spot to share your product or service with our community.

Captions on short-form video content don’t just satisfy basic accessibility considerations. They give antsy users visual input to focus on while they process your audio information.

While native caption features are tedious to work with, you can quickly add flashy captions to your content with OpusClip Captions. Just upload a < 200 MB video with at least 30 spoken words and select your preferred style.

Cricket Chair Phone

Chair Phone. It Folds!

Longtime partners Cricket Wireless and WWE celebrated the first night of WrestleMania 40 with the invention of the “Chair Phone,” a metal folding chair with standard 5G smartphone capabilities and a built-in fog machine.

You can also, we presume, use it to hit someone over the head.

If you’re sold, sorry—you can’t buy it, but it does have a convincing landing page.

Ads from the Past

Sun Sip, 1990

Sunny Delight, 1990


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