Do Ya Know?
Top Posts of The Week
- Pride Month marketing is a mess, despite stats showing consumers want change.
- RIP to these retired LinkedIn features.
- Hacking the canvas: If you skip this video ad on YouTube, free family planning medication will be provided to someone in need.
- Instagram has announced expanded ad options for Reels.
What We Learned
Monday: Here are 12 tips for better email subject lines, plus some hall-of-fame examples.
Tuesday: When you hit the mark, the YouTube Shorts format is well suited for brand awareness campaigns. Try these 4 tips for winning Shorts.
Wednesday: Factoring weather patterns into your strategy can help you drive engagement, brand loyalty, and revenue. Targeting by weather—down to the zip code—is a privacy-friendly way to deliver personalized messaging that meets consumers where they are.
Thursday: Twilio Segment’s latest ebook, Beyond the basics: 5 personalization tactics that actually convert, walks you through 5 easy to master personalization templates that you can copy and role out for your own customers.
The Conversation
Makenzie asked, “Does anyone in this group use Zapier to connect HubSpot forms to Zoom registration for events?”
Jodi asked, “Is anyone using Salesforce marketing, and would you recommend it? Salesforce is pitching an improved marketing module and they are coming in with better pricing than Hubspot.”
Alexys asked, “Full transparency, I usually follow for the marketing ad FAILS. But are there any ads or brand campaigns that you think are absolutely crushing it??”
Taryn asked, “Has anyone ever gotten this error message running a FB ad?”
Chi Chi
Ingredients
- 1 1/2 ounces vodka
- 4 ounces pineapple juice
- 1 ounce cream of coconut (such as Coco Lopez)
- Garnish: pineapple slice
Steps
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Add the vodka, pineapple juice and cream of coconut into a shaker with ice and shake vigorously until well-chilled.
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Strain into a goblet or Tiki mug over crushed ice.
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Garnish with a pineapple slice.
Recipe by Liquor.com
Did Ya Know?
Answer: Southwest
Southwest flight attendants used to dress in love-related costumes and serve in-flight snacks called “love bites” and “love potions,” which were essentially peanuts and cocktails. Because why not? Whenever you see a Southwest airplane in the sky, just know that LUV is in the air.
