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The Daily Carnage

Sizzle Reel

YouTube’s hottest topics of the year.

Be in The Know

YouTube’s Trending Topics of 2023 (US)

YouTube is wrapping up the year with 10 major zeitgeist moments that shaped 2023, for better or worse. And if you had your head down this year and have no idea what some of these are, they’re linked for your edification:

  1. Skibidi Toilet
  2. Grimace Shake
  3. Israel Palestine
  4. Peaches (Bowser/Jack Black)
  5. The Legend of Zelda: Tears of the Kingdom
  6. Garten of Banban
  7. Barbie (2023)
  8. Peso Pluma
  9. Artificial Intelligence
  10. Flowers (Miley Cyrus)

Check out YouTube’s top songs and creators of 2023 on the blog.

Q for You

Which of these would you say was the primary challenge marketers faced in 2023?

Google Notes

Wanna be part of an experiment?

Google Notes is a Search Labs opt-in experience that lets you annotate search results for other users and illuminate your own queries with community knowledge, tips, and other useful human insights. Once you opt in, you’ll see a “Notes” button below search results in the Google app, where you can find helpful context (“This recipe was sneakily spicy, here’s how I would tone it down next time!”) Notes can include stickers, photos, and different visual styles.

Will Google Notes stick around? Who knows. But it’s part of Google’s larger project to retain human expertise in an increasingly AI-driven search experience.

A person holds a stack of film photos showing a young woman and her dog on adventures

A New Lens

Toyota’s holiday campaign isn’t exactly revelatory—there’s a vibrant young woman, a dog, a grandmother, an idyllic town—but it’s refreshing to see a truck play a role in a vignette of intergenerational womanhood.

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