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• How Honda and Nestlé make authentic connections through esports
• Twitter’s Testing New Prompts Which Would Recommend Users Hide Potentially Offensive Replies
• Snapchat Launches First ‘Local Lens’ Collaborative AR Experience in London
• If the ad industry is serious about transparency, let’s open-source our SDKs

Tactics

24 Underrated Google Analytics Features You Should Use More Often

Well, folks, Christmas decorations are beginning to replace the scarecrows and jack-o’-lanterns at department stores, which means Halloween is right around the corner.

Stores push through themed inventory as if they have fortune-tellers whispering when consumers are most ready to buy. You and I know that’s not the case. It’s all in the data of course.

When there’s talk of data, Google Analytics can’t be far behind. After all, GA is our crystal ball revealing insights beyond our wildest marketing dreams. Databox is sharing 24 underrated Google Analytics features you should use more often.

• Event Tracking opens up new doors for insights. Going beyond your typical measures of click-through rates and bounce rates, Events let you go even deeper. You can see just how far down a page a user scrolled, see which buttons were pressed, and know when PDFs are downloaded. Event Tracking is a great gauge of user experience and portrays how users interact with your site.
• The Insights Search Bar is like performing a Google Search right within GA. With the seemingly endless data points you can drill down on, getting lost can be easy – especially if you’re newer to GA. Type in something like “why did website visitors decrease” and Google Analytics will give you its two cents.
• Blocking your company’s IP Address saves your data from getting skewed by you and your team. If you haven’t done this already, it’s very quick and will allow for better reporting. You may have an enormous marketing team with multiple people visiting your site or searching your keywords. Or it might just be you. Either way, don’t let your own activity work against you when poring over your analytics.

You’re probably using a few of these 24 features already, but read on and see which ones can make a big difference in your day-to-day!

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Tools

The Internet In Real Time

Stats make the world go round. If you searched for it, you could easily find the number of monthly Facebook users, the number of tweets per day, and how much media is consumed in a given timeframe.

But let’s make things easier and take out the need to continuously search for updated information. Influencer Marketing Hub created one intense, interactive tool that took breaking down social media statistics to a new level.

Introducing the Internet in Real-Time infographic. You’ll find a not-so-static view of social media platforms, video/music streaming services, and emails with counts increasing by the second. You’ll see just how many amass in just the time you’re on the site, or toggle the switch at the top for a 24-hour view.

Try It

Watch

The Talk

Many of us remember (and certainly wish we could forget) our parents giving us “The Talk” at some point in our adolescence. With all the new technologies and various communication channels, we imagine “The Talk” has become a little more complex.

Orbit brings us Chris Parnell as America’s dad to give us all “The Talk.” He discusses the more modern approach to dating and the nuances of emojis and sliding into DMs. Thanks a lot, Dad.

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