Team Yeti 💧 - Carney
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Team Yeti 💧

Viral trends, myths, and more.

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Do Ya Know?

Check your answer below!

Spot the false headline.

Top Posts of The Week

What We Learned

Monday: Chances are you’ve been tasked with naming a product or a concept (or a friend’s business, for that matter). It’s kind of like how people ask comedians to tell a joke. It’s what we do, technically, but it doesn’t necessarily come straight off the cuff. Pocket these tips for next time.

Tuesday: Optimize your email marketing with these 14 research-backed split tests.

Wednesday: TikTok has provided best practices for web auction campaigns. Take a look at recommendations related to creative.

Thursday: These are the 9 myths about SEO to leave behind in 2024.

The Conversation

Sarah asked, “Is Facebook bringing back polls on Pages?

Candy asked, “Do you have any examples of web-based event pages with the sponsors listed? Is there a beautiful way to display them?”

Mahayla asked, “What is the best way to embed a video on Mailchimp?”

Kristopher asked, “Any recommendations for a free simple time tracking tool?”

Pocket Stats

We love polls, and you love our polls. Here’s what we learned about our sizable community of Daily Carnage subscribers this week:

32.1% of marketers carry a Yeti water bottle, the mode response. Now you have a fun fact to share.

39.6% of marketers never split test email subject lines. Kind of shocking, right?

45.5% of marketers plan to test Google’s conversational AI for search ads. So, put it on your radar.

31.9% of marketers pay for generative AI tools. Is it worth upgrading?

"They don't know I'm not split testing my subject lines"

Inverno Arancione

Ingredients

  • 3 large oranges
  • 1 small lemon, plus lemon wedges for rims of glasses
  • 1 (2-inch) piece fresh ginger, peeled, halved lengthwise, and smashed
  • 1 cup granulated sugar, divided
  • 2 (750-milliliter) bottles dry Pinot Grigio
  • 5 whole star anise
  • 2 cinnamon sticks
  • 1 teaspoon vanilla extract
  • Pinch of kosher salt

An orange cocktail in a stemless wine glass with a grater and sugar zest rim

Steps

  1. Using a vegetable peeler, remove peel in wide strips from 2 oranges and from half of the lemon. Juice lemon to equal 2 tablespoons juice; set juice aside.
  2. Heat orange peels, lemon peels, ginger, and 1/2 cup sugar in a large saucepan over medium-high, 7 to 9 minutes.
  3. Slowly stir in wine, star anise, cinnamon sticks, vanilla, and reserved 2 tablespoons lemon juice. Reduce heat to medium-low, partially cover, and bring mixture to a vigorous simmer. Reduce heat to low, and simmer 10 minutes. Remove pan from heat, and let mixture steep 20 minutes.
  4. Meanwhile, grate remaining orange to equal 1 packed tablespoon grated zest. Combine orange zest, salt, and remaining 1/2 cup sugar in a small bowl. Using the back of a spoon, stir and crush mixture until mixture is fragrant and has an orange tint; set aside.
  5. Return pan to heat over medium, and cook, stirring occasionally, until warmed through, about 4 minutes. Pour wine mixture through a fine wire-mesh strainer into a large heatproof bowl; discard solids.
  6. Rub rims of heatproof glasses or mugs with a lemon wedge; dip rims of glasses into orange zest–sugar mixture. Carefully ladle mulled wine into glasses, and serve warm.

Recipe by Food & Wine

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Did Ya Know?

Answer: Linkedin will sunset predictive audiences.

In fact, it’s lookalike audiences that will disappear from LinkedIn in February, so your existing lookalike audience will become static and un-editable. LinkedIn recommends predictive audiences or Audience Expansion as alternatives.

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