Listen
The Art of Resilience
From an air mattress in their living room to selling $40 boxes of cereal, the founders of Airbnb certainly didn’t just land on gold. In fact, they actually decided to take rejection as an invitation to keep going.
In today’s Listen, Tony “Not Your Guru” Robbins interviews some killers in startup land from the likes of Soulcycle and Warby Parker.
The key components they share are resilience, perseverance, and the ability to quickly adjust their strategy.
Interesting takeaway: The guys from Airbnb weren’t the first to shack you up with strangers but designing a quality experience gave them the competitive edge they needed to become a $30 Billion business.
Read
3 Lessons Skateboarding Taught Us about Marketing
If you grew up skateboarding in the 80’s or 90’s, there’s a good chance you owned a copy of Minor Threats’ Out of Step — or at least your brother’s friend did.
Punk rock has always been a mainstay in the skate community, but the lessons that stuck with us have shaped our approach to business and marketing.
This counter-culture taught us to be an outlier long before discovering the likes of Seth Godin or Gary Vee.
Watch
How Great Leaders Inspire Action
People don’t buy what you do, they buy why you do it. That’s the central theme of today’s Watch from Simon Sinek. Simon is a leadership expert and someone we look up to when it comes to marketing and leadership.
In today’s Watch, Simon explains how all the best leaders at the best organizations think, act, and communicate. They do it in a way that is different from the way that “average” organizations communicate. Most leaders and organizations say what they do, then explain how they’re different, and expect a result. That’s backward, though. The best ones start with the why, then explain the how, and finish with the what.
Confused? Don’t be. Simon clearly explains that concept in this video.
“Business opportunities are like buses: there’s always another one coming”
Richard Branson
