Feel Good Fact:
No trivia Q today.
Just some good vibes found on the internet: Check out @roadrashyyj on Instagram!
The profile is by Stephen Lund aka “Cycleangelo”
He is a Canada-based brand strategist + creative director for his day job, but a GPS artist the rest of the time. Using his bike journeys tracked by GPS, he makes fun map drawings. He’s also done hashtags for awareness campaigns and event messages. Our personal favorite:
Top Posts of the Week
- Jennifer Lopez’s affordable footwear line at DSW was actually debuted at the Met Gala
- Google is looking to make some search deals with Instagram and TikTok for better search results
- 👀 Have you seen Volvo’s new logo?
- Sunny D launched their merch store online (if you haven’t checked out their UGC, you’re missing out)
What We Learned
Monday: We love keeping up with Google Ads because, well, we kind of do them every day. Google gave their best strategy for keyword matching with your ads from their Ads Blog. The formula is: Use broad match paired with Smart Bidding. And since this is coming from Google, we’re gonna take their word for it.
Tuesday: We talked NFTs for marketers! Non-fungible tokens (NFTs) are a type of cryptographic token that represents a unique digital asset. Marketers are using them in all kinds of ways as digital advertising becomes more restrictive.
Wednesday: We broke down audio and video Spotify ads as well as the big audio streaming platforms. Here’s part of that little diddy:
or SHARE the link: bit.ly/carneyaudioads
Thursday: Marketers everywhere are under so much pressure to prove their performance for campaigns and channels. But that are so many sources and metrics out there. NinjaCat gave us the 3 Steps For Digital Marketers To Prove ROI. Making your data sources talk the same language gives you an advantage for talking to your stakeholders and making smarter marketing decisions. Check out the whole playbook!
Join the Conversation
Nikki posted, “Anyone else ready to throw FB out the window? We “updated” our page to the new format & now I can’t respond to a single comment 🙂”
Steve wrote, “If you’re talking to a person wanting to get into marketing – what attributes & qualities would you tell them they need to get your job (and what’s the role)?”
Rachel asked, “Does anyone have a good avatar/bitmoji tool? Looking for something for our operations team/live chat and email signatures. TIA!!”
Ellie posted, “TikTok help. How are brands licensing the music they use in the videos? Most research I’m seeing has brands using “original audio” for the music listed at the bottom. Are they obtaining licenses on all of this music or is there a commercial-use subscription we can use without fear of law-breaking? Any advice would be stellar 👌”
PB & J in a Glass
- 1 ½ oz. Peanut Butter Whiskey
- ¾ oz. Chambord
- Pinch of salt
- 1-2 oz. Club soda
- Put on “Gooey” by Glass Animals for the peanut butter vibes.
- Pour whiskey and Chambord into a crushed ice-filled glass; add a pinch of salt and stir to chill.
- Top off the cocktail with club soda.
- If you are the most extra of extra people, make yourself a tiny PB & J to smile at for a garnish.
- Go nuts.
Recipe by Cuisine at Home
Psst. Wanna know who is writing this sick newsletter? Carney!
We’re the agency of designers, developers, and strategists serving up The Daily Carnage to you! If our newsletter tells you anything, it’s that we know a thing or two about marketing. Email, design, advertising, you name it!
Let us know how we can help you achieve your brand’s goals.
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