Be in The Know
👀 Got news? Sponsor this spot.
🍪 Sesame Street created over 200 GIFs and stickers.
🖋️ Brands respond to the dawning of a new Taylor Swift album cycle. Or two.
🐔 Why would Chick Fil A forbid an employee from making positive review videos?
🟩 NYT is basically a gaming company now.
🦙 Have you noticed Meta’s AI Chatbot all up in your apps?
🗳️ How close are we to a U.S. TikTok ban, forreal?
A Sustainable Webinar Strategy
👀 Sponsor this spot to share your content with our community.
Yes, webinars should be part of your content strategy. No, you don’t have to burn yourself out keeping the calendar full.
Tracey Wallace has sketched out a more sustainable, quarterly approach to webinars.
MONTH 1
- Content: Thought Leadership & Trends
- Stage: Top of funnel
- Format: Panel Discussion/Q&A/Fireside Chat
- Purpose: Universally relevant subject matter that attracts prospects at all stages of sales consideration
- Participants: Panel of customers or influencers, moderated by the content team or executive sponsor
MONTH 2
- Content: Tactics & Tutorials
- Stage: Middle-of-funnel
- Format: Standard Presentation
- Purpose: Showcase company’s expertise while providing value for prospects who are challenged by strategy and implementation
- Participants: Presentation with 2–3 participants, usually a strategy implementation and success walk through by a partner
MONTH 3
- Content: Platform Buy-In and ROI Selling
- Stage: Bottom-of-funnel
- Format: Product Walkthrough/Demo
- Purpose: Increase tool accessibility, trigger “aha” moments, and drive urgency
- Participants: Product marketing-lead and moderated with sales-led demo at the end
Sound feasible? Head to Workweek for a recommended distribution strategy.
Q for You
Notion Headers
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Want a Notion header you don’t have to bother your designer for? Search from hundreds of high-quality, transparent header graphics and download ’em for free.
Classifieds
Place a Classified Ad in the Friday edition of The Daily Carnage for just $99.
What you get:
- 200 characters 📣
- An internal link 🔗
- Your ad lives on our site indefinitely 💛
Let’s get it on the calendar.
Watch
It Has Speed Dial!
Heineken announced a limited release of The Boring Phone, an Internet un-abled flip phone that won’t drain your social battery.
It has one week of standby time, 20 hours of talk time, a retro transparent body, and almost no cool features.
If you miss the drop, you can make your phone boring with Heineken’s app, coming this June.
