Be in the Know
- Pinterest released a guide for optimizing product feeds as it moves to improve more of its e-commerce features
- Veganuary is coming up and Birds Eye releases a “Green Cuisine” campaign to celebrate it
- Invivo Wines will be launching Invivo Air, the world’s first winery airline
- LeBron James is repping Ruffles by Fito-Lay, moving from beverages to snacks in his Pepsi Co. partnership
Mistakes and Best Practices Brands Need to Know About NFTs
At least once or twice a week, we have been filling you in on a brand releasing NFTs or virtual “Metaverse” happenings. More and more big brands are taking advantage of crypto and NFT trends, typically as a retail channel. We’ve been seeing the same structure happening, and while some strike it big, some fall flat.
Here are a few things companies need to know to avoid common mistakes of NFTs:
- How an NFT looks doesn’t matter too much: The artistry of the art is not what makes an NFT valuable. Instead, designing an NFT project should center around things like scarcity, innovation, and community. Many brands mistake that for just creating something quirky or really specific.
- So what is a community in regards to NFTs?: Communities aren’t about companies, they are about ideas. NFT’s are sort of like a club membership (or sometimes an inside joke) that act as social currency to a community. The big mistake companies make is not establishing a community before releasing NFTs.
- Early buy-ins have higher value: While many brands are rushing in blindly to NFTs and the metaverse. Metaverse-native brands are currently more valuable than existing corporate brands in this new arena. It’s supporting that idea of building community before launch, because “real-world” brand recognition does not always translate virtually.
- NFT projects should change over time: The best NFT projects are constantly evolving and owners should be listening to their community for more changes.
- Not every brand and product should have NFTs: But it seems every brands thinks they should. But most products should never have an NFT. Many brands are also rushing their NFTs. Yes, the market is saturating quickly, but innovative projects take time!
Check out CoinDesk’s full article for specific brand examples and more details about doing NFTs the right way.
Q for You
Tailwind
Tailwind might just be your new best friend if you’re managing Instagram, Facebook, and Pinterest accounts. It’s an app where you can create, schedule, and track content easily! Monitoring Pinterst becomes easier with tracking followers, boards, pin stats, mentions, and repins. Plus, you can also connect it with Google Analytics to track conversions and see what activity is more profitable. See if it’s a good fit for your content needs.
Scalemail Polls
Polls and surveys are excellent ways to gather feedback from your audience. If you love the poll feature of our newsletter, then take a look at Scalemail Polls!
We built this tool as a way to collect feedback directly within The Daily Carnage. It’s easy to implement, it’s great for asking your audience quick questions, and it’s a tool you can use to grow your subscriber list. Reach out if you’d like to implement Scalemail Polls in your own newsletter.
Watch
NFTs: Not Fun Thoroughbreds 🐴
Just about every child has asked Santa for a pony. Lexington, Kentucky is considered the Horse Capital of the World, especially for its world-class racehorses. They know that horses and ponies are a big responsibility, not just a temporary holiday gift. So just give your kids a fake horse! This ad from VisitLex pokes fun at the NFT trend by giving you chance to buy your very own Non-Fungible Thoroughbred. While the ad is cheeky and we love the kid reactions, VisitLex is actually selling 10 NFTs to benefit a facility for retired racehorses.
“Never send a letter or a memo on the day you write it. Read it aloud the next morning – and then edit it.”
David Ogilvy
