News
Be in The Know
- A new survey finds that B2B buyers rely on search but don’t trust SaaS companies.
- Instagram is testing enabling polls in the comment section to boost your engagement.
- Here’s what’s new with Collaborative Articles on LinkedIn.
- According to a new study, 69% of consumers expect AI will make it easier to discover new products and brands.
Tactics
5 Pitfalls of Google Ads Location Targeting
Here are 5 common pitfalls of setting your Google Ads location targeting:
- Avoid gut decisions: Don’t rely solely on personal biases and experiences; use data from Google Analytics to understand where your prospective customers are coming from and how well they convert.
- Don’t target based on demographic profile: Towns and cities have diverse populations, so don’t restrict your location targeting solely based on demographic profiles. Focus on improving ad targeting for specific demographics and other audience signals.
- Don’t over-rely on CRM data: While CRM data can be valuable, customers may search from various locations. Use CRM data as a starting point for analysis but not as the sole determinant for location targeting.
- Be cautious with radius targeting: Setting a radius for location targeting can have an exponential impact on the audience reached. Reducing the radius is a way to control campaign costs.
- Regularly revisit your targeting: Locations, people’s habits, and search behaviors change over time. Revisit and update your location targeting settings at least every six months to ensure your campaigns remain effective.
Check out Wordstream for more.
Poll
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Tools
Hoppy Copy
Hoppy Copy is an AI email copywriter with a snappy name and over 50 high-converting templates for marketing emails that work—from email automations to outreach campaigns and even newsletters—so you can speed through the slog.
Watch
Just Right
Volkswagen presents an updated take on the Goldilocks tale with an amusing portrait of a woman who just cannot find a comfortable seat—not at the movies, not in her therapist’s office, not even in her own home. That is, until the Volkswagen Taos.
