10 Video Optimization Tips for SEO Success
Goooooooooood mornin’ Fam.
We’re coming in hot today with Search Engine Journal and video optimization for SEO success. Cause we know how much you love SEO. Leggo…
1) Mobile surpassed desktop centuries ago (jk, it’s only been like 7ish years). Here’s the deal though, you need to be optimizing your videos for mobile. Video is largely consumed on mobile, so make sure your site is responsive. Uploading videos on Youtube and Vimeo is a good way to go as well.
Sidenote: our Dev & Design teams spilled their knowledge of mobile optimization. Check out what they had to say when you get a hot sec.
2) You know how you use a meta title or meta description to optimize a page on a website? Well, you wanna do that for video too.
Metadata allows search engines to identify and rank video results. SEJ says search engines will look at title, description, and tags to better understand the subject of the video.
4) It’s a pretty good idea to share video content across various marketing channels. When doing this, you’ll wanna test for engagement. Adding video to your social strategy also means there’s a higher chance your audience will share that video. You know…amplification and all of that.
7) When someone Google’s a how-to video a ton of results will show up. One way to step away from the crowd is to choose an engaging thumbnail. You can pull from the video itself or upload a separate image. Either way, use something that will grab the viewer’s attention.
Choose wisely and make sure the image is relevant to the video topic.
9) Think about video duration. Length of a video differs based on industry and topic. Just understand that human attention span is ridiculously short. Entertaining videos should usually be shorter than educational tutorials.
Test various lengths to find out what works with your audience.
We skipped over a few points, so click through if you want to learn more!
6 Ways Pillar Pages Help Your Content Marketing
Pillar pages are pretty new to the content marketing scene. If you’re not familiar with what they are, we’ll give a quick definition:
Pillar Page [pil-er peyj] (yup, we included the pronunciation because ‘peyj’ looks funny) noun. A comprehensive resource page that focuses on one broad topic, and links to content created for the supporting subtopics.
Here’s a perfect example of a pillar page from Moz: The Beginners Guide to SEO.
The biggest reason to go with this approach for your content is for SEO. You can absolutely dominate search results doing this.
Retail Doc, a sales training company, holds the number 1, 2, and 3 spots on Google’s SERP for their main keyword with this approach. Pretty wild, right?
If you’re still not sold on pillar pages, Social Media Today has 6 other reasons why they’re a great idea (beyond SEO). Here’s the need-to-know:
1) Improved Content Quality
Since you’re creating one central piece of content and then multiple pieces on the subtopics, you can get really, really in-depth on each subtopic. So instead of just glossing over a bunch of topics, you can get into the nitty-gritty on each of them.
2) Provides a Content Roadmap for your Team
Creating content that supports one central theme helps put everyone on the same page. There won’t be any, “what should I write about?” questions. Team members will know and likely come up with subtopics on their own.
3) Faster Content Creation
When everyone is focused on one topic, quality content gets created faster than the time it takes to cook minute rice (okay, not really…but you get the idea).
4) Allows ‘Content Binging’
You know how Netflix makes it easy to binge episodes of The Office? Pillar Pages do the same. Once someone devours the first piece of your pillar content, the second piece is a natural progression.
Welp, that’s only 4 of the 6 (Hey, it’s Monday. We didn’t wanna overload you). If you want the rest, you know what to do ↓
Start The Par-dee
We don’t usually do this, but wanna see what happens when a brand swings and misses?
Chef Boyardee brought Donny Osmond and Lil Yachty together to create some music. But, we can’t figure out why.
The whole thing is to promote their new “Throwback Recipe.” It makes sense that they’d bring Donny Osmond in for that. But Lil Yachty? No idea how he fits in. His main demo is Gen Z so clearly Chef Boyardee is trying to gain some attention from Gen Z.
But, no one from Gen Z has ever heard of Donny Osmond (we asked our summer intern Jennie…who we’ve nicknamed ‘JenZ’). On the flip side, no one from Donny Osmond’s target audience has ever heard of Lil Yachty (we asked our boss ’cause he’s old).
So we’re back to the original “why?” question. Are they trying to bridge two generations and bring them together over Chef Boyardee? Maybe. But it doesn’t work. The video does have a lot of views, though, so that’s something…
“You can’t let perfection get in the way of getting things done.”
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