Be in the Know
- India is now a larger smartphone market than the US
- An AI Epidemiologist Sent the First Warnings of the Wuhan Virus
- Porsche’s first Super Bowl ad in 23 years is for the electric Taycan
- Samasource CEO Leila Janah passes away at 37
7 Actionable SEO Tips for 2020
Amy Porterfield’s recent podcast Say Goodbye to Imposter Syndrome and Skyrocket Your Business Success came in at such a close second that we still wanted to add the link for you curious cats.
But alas, the winner of Friday’s vote was an episode from Neil Patel and Eric Siu’s Marketing School. Sit back, relax, and get the notes below on the 7 Actionable SEO Tips for 2020.
[01:25] Hack #1: Eric says too much energy is focused on the top of the funnel keywords. There’s less competition with middle/bottom of the funnel or conversion-related keywords.
[02:25] Hack #2: Neil wants you to leverage FAQ schema (WordPress’s Structured Content plugin). This plugin generates related questions in a dropdown beneath your listing often giving more clicks and helping outrank other sites.
[03:15] Hack #3 Speeding up your site for better user experience! Two common tools to use is Google’s PageSpeed Insights or BatchSpeed. Make sure your site load speed is less than 3 seconds.
[04:04] Hack #4 Adding tools to your website. Check out CodeCanyon for a plethora of industry-related tools for natural and easy link generation.
[04:30] Hack #5 Optimizing your organic click-through rate. Pay close attention to titles and meta tags!
[04:54] Hack #6 Integrating media into your content. The objective here is to increase loyalty and time-on-site by adding podcasts or youtube videos.
[05:35] Hack #7 Satisfy searcher intent. Your goal should always be to drive a better experience to avoid high bounce rates.
We love the Marketing School podcast because this duo does not mess around. In about 5-minutes Neil and Eric share all kinds of SEO goods. Smash the button to listen to the podcast yourself!
Assembling the Magnificent
I’ve always been a sucker for movies, books, and RPGs that involve building a team of multifaceted strengths, talents, (and weaknesses) to overcome the upcoming battle against the seemingly impossible. The Fellowship of the Ring, Watership Down, The Magnificent Seven–you get my point.
Building and maintaining our team is the most rewarding aspect of my role. And if you care about your team as you should, it can also be the most painstaking aspect. One day, I’m a cheerleader, the next, a therapist.
I’ve come to find that augmenting the Carney team requires individuals with at least three traits:
1.) Work ethic – They love a challenge and will consistently meet and exceed expectations. They love what they do. (I’m not talking about working 60+ hours a week.)
2.) Intelligence – They will wield multiple skills to solve any problem. They’ll figure it out.
3.) Benevolence – They will unselfishly contribute to the whole. They’ll mentor, encourage, and boost morale.
Depending on the role, there will be other requirements, but these three traits are the foundation for any hire at Carney.
Lmk if there’s anything that you’re curious about regarding agency life at Carney or The Daily Carnage brand.
Participate in ARA (Ask Rob Anything)… Send me an email to [email protected] and use #ARA in the subject line.
Best Thing Since Sliced Bread
Y’all know how much dough folks are forking over for Super Bowl ads. It’s crazy, but it sure keeps us entertained whether we’re watching for the game or not.
Looks like Little Caesar’s is gearing up to show us the next really big thing, and apparently, Rainn Wilson is super worried that sliced bread will fall by the wayside.
Ads from the PastAds from the Past
1980s, Apple Computer
“Delay always breeds danger, and to protract a great design is often to ruin it.”
Miguel de Cervantes