Anatomy of Winning CTRs - Carney
The Daily Carnage

Anatomy of Winning CTRs

We’re taking a closer look at great CTAs, plus another #staysharp entry.

Be in the Know

Crank Up Your Click-Through Rate By Learning From These 6 Email CTA Examples

Let’s talk about click-through-rate. It’s your opportunity to be clear with how viewers, subscribers, or followers should take action.

Sleeknote compiled a brilliant list of brands who are killing it with email CTAs and how you can walk away will tangible ideas. Here we go!

  • Pulp & Press Juice Co. sent out an email promoting “The Green Cleanse.” The CTA simply reads, Order the Green Cleanse. The key here is its positioning. The email is laid out with a title at the top, then features an image, followed by concise product copy that includes how it works and benefits, and finally the CTA.

Tactic: The position flow is logical and helpful. Plus, the CTA is abundantly clear and focused on action.

  • Hawthorne’s email campaign has a very minimalist approach while featuring two travel-sized bottles of cologne, for work and for play. The CTA? Get Yours – $45. #tranparencyforthewin 

Tactic: Hawthorne is hyper-specific by calling out the exact price. This isn’t a common practice but works like a charm if you’re focus is one or two products. Plus, the CTA pops like crazy as a white button on a black background.

  • The Hill-Side is a men’s clothing and accessories company that put a creative spin on their CTA to promote three scarves. The email has images of the products acting as the CTA. Hill-Side includes an arrow instructing subscribers to click.

Tactic: The innovation here sets this email apart. It might not be drastic or out-of-this-world new. But it allows them to differentiate their email experience from the countless flood of emails that consumers deal with.

Check out the full article by Sleeknote for further detail and visual examples to amp up your CTA game.

Looking to up your email game? At Carney, email is our superpower.

Cast in the Right Direction

Shout out to our friend, Kendra with the Recreational Boating & Fishing Foundation for sharing how this non-profit pivoted their campaign because of COVID-19.

The Challenge:

As a non-profit dedicated to increasing participation in recreational fishing & boating, COVID 19 has presented this organization with many different challenges. RBFF’s peak season begins in April, and with the pandemic hitting just as the national media campaign was set to launch, they had to completely pivot messaging, timing, and delivery.

Normally, this non-profit posts about getting together, making memories as a group, etc. so using a message more around isolation and distance was a pivot. RBFF aimed to ensure that folks who went outdoors to get fresh air were being mindful of closures or changes to hours, facilities, and access local waterways.

The Solution:

  • Alter media buy to start mid-April and early-May and added language ensuring people check with their local agency to confirm access to public waterways.
  • Completely change social messaging on RBFF’s Take Me Fishing channels to one of social distancing, practicing good hygiene, and following local & CDC guidelines.
  • Develop a stakeholder toolkit so RBFF partners, like state Fish & Wildlife Agencies across the US, had plug and play shareable info, content, and assets for their fishing & boating audiences.
  • A work-in-progress landing page for children and families that have indoor activities like coloring pages based on artwork from our Off The Hook Fishing Experience, and casting games and practice they can do in their backyard.

The Reaction:

  • Engagement improved with tailored content
  • New follower growth even as RBFF pulled back on post frequency
  • Maintain a high reputation

Out of this World idea:  RBFF is in the process of developing an AR fishing game so kids can practice casting, develop strategy, and learn about fish species right from the comforts of their own home!

With Love, Jack

How many video calls did you have last weekend? Friends and families across the world are uniting despite the old saying ‘out of sight and out of mind.” People simply want to connect.

Jack Daniels sums it up pretty darn well in this ad that surely hits home for many. Making the best of each day is important even when the days don’t afford us the things we’re accustomed to.

Ads from the Past

1967, Kohler

“The brain is like a muscle. When it is in use we feel very good. Understanding is joyous.”

Carl Sagan


Get the best dang marketing newsletter in your inbox on the daily. Subscribe »

Related Posts