Be in the Know
- Anheuser-Busch is launching a zero-carb, 80-calorie “Bud Light Next”
- Dickies released a new campaign that showcases community organizers and working for change
- Kylie Jenner gave a sneak peek of packaging for her Kylie Baby brand that launches at the end of the month
- ‘Tis the season: Jones Soda brings back “Thanksgiving” food flavored sodas…
Google Changes to Know for 2022
It’s no secret that Google switches it up on us every now and then (even though sometimes those changes are a secret to us). Keywords will always matter, but here are the big six changes to be aware of for your SEO and ranking on Google.
No. 1: It’s the MUM Era – Google had previously launched BERT (Bidirectional Encoder Representations from Transformers) which understands intent from search queries. Well now there’s MUM. MUM (Multitask United Mode) is Google’s new interpretation model that uses more conversational queries, analyzes video content, and has a higher language count.
No. 2: A Little More Conversation – Google unveiled LaMDA (Language Model for Dialogue Applications), a machine-learning model designed for dialogue. LaMDA wants to have a conversation and provide results based on what users feed it.
No. 3: Shopping is Serious Business – The Shopping search engine has found new life. Google’s Shopping Graph, Linked Loyalty Programs, discount searching, and more cart reminders are among some new shopping features.
No. 4: Just Rank an Excerpt – Can’t rank your page? Just rank for a part of it, then. “Passage indexing” or “passage ranking” allows a page to rank for a specific part instead of ranking for the whole page.
No. 5: Key Moments from Video – Googled will launch two new video structured data types that can give users content for a “Suggested Clips” tab from your videos. Clip markup and Seek markup let you pull out key moments from your videos.
No. 6: Core Web Vitals – Page experience is going to play a larger role in ranking. This is based off of Google’s Core Web Vitals, a set of metrics that measure a page’s load speed from a user experience perspective.
Check out Single Grain’s full piece for more deets on Google’s technical specs, retail examples, and Core Web Vitals.
Q for You
Lucidpress
When you leave branding in the hands of multiple people or teams, you usually run into rogue, standard-breaking brand treatments. Lucidpress keeps your designs on hand, accurate, and fast to your team, even the non-designers. Real-time file collaboration, template automation, multi-channel publishing, AND software integrations make it perfect for keeping your team on brand. Give it a shot!
The 5 W's (and 1 H)
Who? What? Where? When? Why? + How?
The big Q’s all start with one word. To start asking your audience directly who they are, and what they like, use Scalemail Polls.
This polling system is built into your existing email or site to ask your audience questions right at the source. Gain direct insights and more information on your readers just by asking them!
Let’s talk to show you a demo!
Watch
Whodunnit?
Apple’s new iPhone 13 is gonna boast a pretty powerful camera. Cinematic Mode is going to add a layer of movie-quality depth, an iPhone is all you’ll need to film your next blockbuster. Apple has released several mini-movies that show the focus abilities for high-quality filming. The ad doesn’t show the new iPhone once, instead, it lets the camera do all the work. In this micro-mystery, not a word is spoken. The visual drama speaks for itself.
“Not every video has to go viral – even though every video has the chance to.”
Lorry Destainville
