Oh, that all-too-familiar feeling…. when you’re showing a friend your new favorite song, and you’re about to belt out the starting lyric when suddenly – AD! Not only an ad, but one you…can’t skip! ::GASP:: JK, they’re only six seconds long. Plus, we’re marketers, we love ads. Especially when they’re as good as the one’s included in today’s Watch.
These six-second ads are called “bumper ads” and, according to Google, “90% of bumper ad campaigns boosted global ad recall by an average of 30%.” Today’s Watch also explains why these quick stories work so well. A lot of it has to do with how we wait for the “Skip Ad” option to appear, but when it doesn’t, we’re left staring at the ad. Those tricky bastards.
Strap in for 60 seconds of awesomeness and get inspired!