Sometimes it’s not the most obvious A/B tests that drive the most growth. But you won’t know until you start testing things out. So what should you test? Here are some ideas to help you out:
Typography
- Serif vs. sans serif
- Colors
- Font size
- Type faces
Calls to Action
- Position
- Color
- Text
Pricing Schemes
- Freemium vs. free trial vs. money back guarantees
- Free trial length
- Pricing each plan
Landing Page Copy
- Short-form copy vs. long-form copy
- Video vs. text sales pages
- Actual text
A/B Tests for Your Website
- Number of columns
- Background images and patterns
- Navigation links
- Link colors
- Contact form fields
Check out all the deets for all 19 tests in Neil Patel’s post!
