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Dinosaur Trees & Depressed Cows

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  • Maggie asked, “What organic metrics are you tracking for Facebook in 2020? And any of you in the nonprofit space, what do you present to your board? I’m updating my board scorecard and want to refresh what I’m presenting….” Have any input?
  • Nicolette wants to know, “Hi Carnies! What are some of the BEST marketing conferences you have attended?? I am primarily a web designer with social and SEO/analytic responsibilities. I love learning so please spam me with your referrals (US or international)!! ” 
  • Brendan just got a new job, “as a digital marketing manager for a car dealership. Anyone work with dealerships? Willing to share tips on great content? Strategies aimed at sales lead generation in particular?” Thoughts?
  • Christopher wants your feedback, “I’m trying to grow my twitter presence, especially headed into 2020 because I think people are going to flock there since they banned political advertising. Do you have any suggestions on fun promotions?…”

There were cool shares this week, so I’m adding some honorable mentions: Sean thinks Arby’s flexed real hard on their competitors, and BM Thomas found us a pretty great way to get back at an ex. 

Blueberry Lemon & Cucumber Gin Mojitos


  • 1.5 oz Blueberry Honey Syrup recipe to follow
  • 2 oz of gin
  • Juice from half a lemon
  • 5 leaves fresh mint
  • 5 slices of cucumber
  • Soda water

Optional Garnish

  • Sliced cucumbers
  • Sliced lemon
  • Blueberries
  • Sprig of mint
  • Edible flowers I used pansies

Blueberry Honey Syrup

  • 4 cups fresh blueberries
  • 1/2 cup water
  • 1/2 cup honey
  • Juice from half a lemon


  1. If you’re making floral ice cubes, begin by sourcing your flowers, washing them and dropping them into the ice cube trays to freeze. You really can’t mess this up — so experiment with different flower placements within each cube and have fun with it!
  2. Start on your Blueberry Honey Simple Syrup. Add blueberries and water to a medium saucepan over low heat. The blueberries will begin to break down quickly — help them along by pressing them with a potato masher to aid in extracting the juices. Simmer for 15 minutes.
  3. Strain the blueberry juice into a heatproof bowl, using the potato masher press the juice through the strainer. Reserve the juice for the Blueberry Honey Simple Syrup and discard the skins.
  4. Add the blueberry juice and honey back to the saucepan and bring to a boil. Reduce to a simmer and allow to thicken for 10 minutes.
  5. Turn off the burner. Add the juice from half a lemon to your saucepan, stirring until incorporated. Allow your Blueberry Honey Simple Syrup to cool before using it in the Blueberry Lemon and Cucumber Gin Mojitos.
  6. Begin assembling your cocktail by adding lemon juice, mint and cucumber to a cocktail shaker and muddling them together with a pestle. Add Blueberry Honey Simple Syrup and a few ice cubes. Shake vigorously until the cocktail shaker becomes cold.
  7. Add the contents of the cocktail shaker to your glass along with your gin. Pour soda water over top to fill your glass to the desired level.
  8. Garnish your Blueberry Lemon and Cucumber Gin Mojito with a slice of lemon and a few blueberries on a cocktail skewer.
  9. Add a sprig of mint, or a few more edible flowers and enjoy!


Today’s drink feature comes from Justine Celina

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