Unless you’ve been living under a rock, you’ve heard a lot about how your tried and true Marketing strategies are being upended in an age of AI and the ubiquity of new tools on the market.
Adapting to these changes will take some time.
So what’s a quick win you can adopt today?
Mobile wallet marketing.
Building in mobile wallets is providing unprecedented growth for early adopters.
Why?
Because the consumer shift to mobile wallets has already happened. There are currently ~2.6B Apple, Google, and Samsung Wallet users. That’s more users than TikTok and Instagram.
Despite mass consumer adoption of mobile wallets, outside of credit card issuers and airlines, many businesses have not figured out how to use this powerful channel to reach customers.
But the early adopters of mobile wallet marketing are seeing staggering results.
Carrefour saw a 24% increase in transaction value when their customers started using Badge-issued loyalty cards.
If your team is focused on driving more revenue, watch the <5 min video that explains exactly how Carrefour did it, and how you can get started today.
