🤝 LinkedIn launches B2B creator marketplace.

📈 ChatGPT partners with LiveRamp to prove ad value.

🏷️ Ads in New York must now label AI-generated “synthetic performers.”

🛍️ Pinterest links to creator storefronts on Amazon.

🍬 Jelly Belly is repositioning its brand for “social epicureans.”

Refreshing a brand is delicate.

You’ve got to stay relevant, but preserving customer trust is important, too.

It’s more about evolution than reinvention. Companies that dramatically change their identity risk confusing loyal customers, while those that refuse to adapt can appear outdated and disconnected from expectations.

The middle ground: modernized image, messaging, and customer experience that retains the core elements that your audience already recognizes and values.

So, start with customers, not design. Before updating logos, colors, or messaging, make sure you understand what your audience associates with your brand and which elements drive trust and loyalty.

Customer feedback, surveys, and social listening can reveal what should be preserved and what needs improvement. And clear communication is equally important. Customers are more likely to embrace change when they understand why it is happening and how it benefits them.

Here’s how to do it right:

1. Audit current brand perception and customer feedback.
2. Identify the brand elements that should remain unchanged.
3. Define clear objectives for the refresh.
4. Update visuals and messaging gradually rather than dramatically.
5. Test proposed changes with customers and stakeholders.
6. Communicate the reasons behind the refresh openly.
7. Roll out updates consistently across all channels and touchpoints.
8. Monitor customer reactions and adjust where needed.

Check out MarTech for more on how to refresh.

Mailwarm helps improve your sender reputation and keep your outbound emails out of spam.

It automates the email warm-up process by sending and receiving emails through a network of inboxes, generating engagement signals such as opens, replies, and “not spam” actions that mailbox providers use to evaluate trustworthiness.

Who is this for? Teams launching campaigns from new domains, recovering from deliverability issues, or scaling cold outreach efforts.

There’s also inbox placement monitoring, spam score tracking, and technical checks for email authentication standards like SPF, DKIM, and DMARC.

Don’t miss the latest episode of The Daily Carnage Show, “The Future of Google Search,” to learn more about Google’s plans to replace the search box with 24/7 AI-powered information agents and interactive “Generative UI” that builds mini-apps and custom widgets directly on your results page.

What does that mean for advertising, for SEO, for the Internet as we know it?

Plus, catch up on Season 2:

• GLP-1s are Disrupting Every Sector (9:56)
• Spirit Airlines 2.0: Will it Fly? (11:08)
• Major Platform Updates (8:17)
• Nike Runs into Controversy (12:19)
• Transgressive OOH (18:45)
• Your Brain on AI (12:33)
• Meta, McDonald’s Mukbang, and The OpenAI Mess (14:41)
• Ethics in the AI Era (18:33)

🎙️ Now streaming on Youtube, Spotify, Amazon Music, and Apple Music.

Weigh in on The Daily Carnage Subreddit:

• The Daily Carnage Show Ep 2.9 Discussion: “If AI agents become the primary interface to knowledge, what happens to the humans and businesses that knowledge originally came from? What does it mean for the internet to quietly transition from an open ecosystem of destinations into a closed ecosystem of gate-kept answers? Are we speeding toward a future where people stop visiting the web directly? If that behavior ends, we ever be able to rebuild it?”

🎙️ The Daily Carnage Show is growing!

So, we’re excited to share a new sponsorship opportunity.

Book a Pre-Roll Ad at the top the episode with your preferred script, on-screen text, and link in description.

🎧 Podcast advertising is one of the highest-performing brand channels:

• 60%+ of listeners say they’ve searched for a product after hearing it on a podcast.
• Podcast ads consistently outperform display ads on engagement and recall.
• Pre-roll ads are among the most-heard placements, with the strongest completion rates.

🗣️ This is your opportunity to reach a highly engaged audience of marketers, creatives, and strategists when they’ve got their listening ears on.

Interested in sponsoring an upcoming episode? Reach out and let’s build something together.

It’s shaping up to be hot collab summer.

Heinz and Heineken’s “The Match We’ve All Been Waiting For” (ahead of the FIFA World Cup 2026) transforms an ordinary Heineken six-pack by replacing one beer bottle with a bottle of Heinz ketchup.

It’s a pairing that millions of fans apparently already enjoy on match-day. So why launch a new product when you can team up for a highly shareable moment?

The name-play is nice, too.

Jell-O, 1905