Be in The Know
📺 Meta tests “Series” for episodic Reels on Instagram and Facebook.
🔓 Hackers got Meta AI to give them Instagram account access.
👕 Google Photos is about to launch its AI-generated “digital wardrobe” full of your clothes.
🥜 Snickers makes a pointed dig at Reese’s.
🎬 How Liquid I.V. got written into the plot of Off Campus.
Which Social Content Should You Prioritize?
Posting more often does not automatically lead to better engagement.
Data shows that content format and quality often matter more than sheer volume. We frequently invest the most effort in formats that are easy to produce, but those formats aren’t always the ones generating the strongest results.
For Instagram, brands average 10 Reels per month, but carousels generate the highest engagement rate (despite being posted only about five times monthly).
On Facebook, we tend to focus on images and links, but Reels and albums deliver stronger engagement.
And on LinkedIn, native documents and multi-image posts significantly outperform standard image and link posts.
So, here’s what to know:
- Instagram carousels generate the highest engagement despite lower posting frequency.
- Facebook Reels outperform more commonly published images and links.
- LinkedIn native documents achieve the strongest engagement rates.
- Consistency is more important than posting at unsustainable volumes.
- Every platform rewards different content formats and audience behaviors.
- Regular testing and performance analysis should guide content strategy.
- Quality and relevance generally outperform quantity alone.
The takeaway: posting frequency isn’t always the primary driver of success.
Check out Social Insider for more.
Q for You
Which content do you prioritize on Instagram?
Enshittifier
Hey, are you sick of seeing “AI” everywhere? Like, literally?
This browser extension swaps the term AI with the 💩 emoji across websites and digital content.
If you can’t beat em, you might as well blow off some steam.
Now Streaming
Don’t miss the latest episode of The Daily Carnage Show, “The Future of Google Search,” to learn more about Google’s plans to replace the search box with 24/7 AI-powered information agents and interactive “Generative UI” that builds mini-apps and custom widgets directly on your results page.
What does that mean for advertising, for SEO, for the Internet as we know it?
Plus, catch up on Season 2:
- GLP-1s are Disrupting Every Sector (9:56)
- Spirit Airlines 2.0: Will it Fly? (11:08)
- Major Platform Updates (8:17)
- Nike Runs into Controversy (12:19)
- Transgressive OOH (18:45)
- Your Brain on AI (12:33)
- Meta, McDonald’s Mukbang, and The OpenAI Mess (14:41)
- Ethics in the AI Era (18:33)
🎙️ Now streaming on Youtube, Spotify, Amazon Music, and Apple Music.
r/TheDailyCarnage
Weigh in on The Daily Carnage Subreddit:
- The Daily Carnage Show Ep 2.9 Discussion: “If AI agents become the primary interface to knowledge, what happens to the humans and businesses that knowledge originally came from? What does it mean for the internet to quietly transition from an open ecosystem of destinations into a closed ecosystem of gate-kept answers? Are we speeding toward a future where people stop visiting the web directly? If that behavior ends, we ever be able to rebuild it?”
Classifieds
🔍 Buyers don’t search like they used to. DoFollow helps B2B SaaS teams stay visible across Google and AI search with authoritative mentions that convert demand into pipeline. Learn more.
💡 16oz is sold out. 20oz is in their cart. SmartCommerce swaps unavailable products for in-brand alternatives before the shopper drops. Save the cart before it’s lost. See it in action.
Pre-Roll Sponsorships Now Available ⭐
🎙️ The Daily Carnage Show is growing!
So, we’re excited to share a new sponsorship opportunity.
Book a Pre-Roll Ad at the top the episode with your preferred script, on-screen text, and link in description.
🎧 Podcast advertising is one of the highest-performing brand channels:
- 60%+ of listeners say they’ve searched for a product after hearing it on a podcast.
- Podcast ads consistently outperform display ads on engagement and recall.
- Pre-roll ads are among the most-heard placements, with the strongest completion rates.
🗣️ This is your opportunity to reach a highly engaged audience of marketers, creatives, and strategists when they’ve got their listening ears on.
Interested in sponsoring an upcoming episode? Reach out and let’s build something together.
Don’t Even Ask
KFC Sweden worked with Uncommon Stockholm to pronote the new Bucket for One meal with…
…unsettling, dramatic images of people licking and coughing on chicken to get out of having to share it. Classic resource guarding.
Recession indicator or creative execution?
Ads from The Past
Life Savers, 1950
