At the annual I/O conference, Google announced it would overhaul search as we know it.

Our current experience will be ultimately replaced with an intelligent, dynamically expanding search box, 24/7 AI-powered information agents, and interactive “Generative UI” that builds mini-apps and custom widgets directly on your results page.

Now, we’re all left to wonder…

If AI agents become the primary interface to knowledge, what happens to the humans and businesses that knowledge originally came from? What does it mean for the internet to quietly transition from an open ecosystem of destinations into a closed ecosystem of gate-kept answers?

Are we speeding toward a future where people stop visiting the web directly? If that behavior ends, we ever be able to rebuild it?

AI

🤖 LinkedIn limits reach of AI posts.

📢 Microsoft: “Let the AI bots scrape your sites.”

CAMPAIGNS

💋 Victoria’s Secret wants its sexy back.

💘 Manischewitz celebrates Jewish matchmaking with reality dating series.

🍕 Papa Johns wants more cultural relevance, with its latest Toy Story collab.

⚽ Heineken turns soccer fans into volunteers.

⚡️ Bojangles just launched an EV charging initiative.

SOCIAL

📉 Instagram engagement rates are shifting and creators may need to rethink reach expectations.

💬 Meta officially launches subscriptions across Instagram, Facebook, and WhatsApp, with AI plans likely next.

SHAKE-UPS

👗 Everlane founder weighs in on the Shein sale.

🐒 What Intuit’s layoffs mean for Mailchimp customers.

Tuesday: The Influencer Marketing Factory’s Brand Deals report, which analyzes 316k+ sponsored posts across IG, TikTok, and YouTube, shows that influencer marketing has fully matured. The creator economy is becoming more structured, performance-driven, and platform-specific. Catch up on some of the most important insights.

Wednesday: LinkedIn is pushing video, and they’ve shared some tips for how to perform. As everywhere, authenticity and repeatability are outperforming polished production. Creators who win on LinkedIn are building recognizable systems, not one-off viral posts. Consider this advice.

Thursday: A lot of local brands assume Google Maps growth is linear. It’s not. Most businesses see fast early ranking gains from profile optimization, reviews, and category updates. But once those basics are covered, growth tends to slow, and staying visible becomes more about consistency than setup. Here are some things to consider.

Can you solve this puzzle? 🪽

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