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Jake Abrams shared these 5 whitelisting strategies with Buyology:
- Post Boosting: Boost a post in which an influencer organically mentions and tags your brand. This tactic offers instant social proof, but limits your control over messaging.
- Traditional Influencer Whitelisting: Run ads directly through an influencer’s own social platforms. This enables you to control content, targeting, and iterations, but you’ll need to align with the influencer’s brand.
- Branded Content Site Whitelisting: Run ads through a publisher’s social platforms and website for ease of tracking. Use sparingly or risk losing credibility.
- True Publisher Whitelisting: Drive ads to sponsored content on a genuine publisher’s website. This lends credibility and authenticity to your brand.
- Brand-Created Publisher Whitelisting: Develop a publisher persona with social profiles and a website, creating the perception of third-party endorsement. This is time-intensive but enables full creative freedom.
Check out Abrams’ LinkedIn post for more.
