How to Convert Free Opt-in Trial Users into Paying Customers - Carney
The Daily Carnage

How to Convert Free Opt-in Trial Users into Paying Customers

There’s nothing quite like shopping at Costco. It’s not because of the enormous inventory offering you way more than you’ll never need. And it’s not because the hotdog & drink combo has cost only $1.50 since 1985. It’s because of all those free samples.

People love free things. And just as people will jump on a free ravioli sample at Costo, they’ll discover what your product is all about with a free trial. It’s one step closer to new acquisition. Today, Convince & Convert is covering how to convert free opt-in trial users into paying customers.

  • Shorten the trial period. People opt-in to free trials because they have a need to fill. They’ll determine pretty quickly whether or not your product or service will indeed fill this need. They’ll know before 30 days in, so try a 14 day trial period. You can always test different lengths.
  • Send trial ending notices. We’re all in need of reminders here and there. People likely won’t mark their calendars to indicate when their free trial will lapse. Send them an email and direct their attention to where they can enter payment details and maintain access.
  • Create an exhaustive knowledge base. Y’all know just how important customer experience is. A free trial is, in a sense, a simulation of the customer experience. Make it count. The more resources you provide, the better. Ensure people get the most out of your product by helping them understand your product with tutorials, videos, and FAQs. Collect user questions and provide thorough answers.
  • Run (seasonal) special offers. A free trial is a special offer in and of itself, but throw in a promo for a discounted price upon payment. Build a sense of urgency with an expiration date for your special offer so people will act faster.

Read on for more ways to convert your free opt-in trial users.


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