Spoiler alert: copywriting and writing don’t go hand in hand. ::record scratch:: What?
It’s true! Copywriters can suck at writing and writers can suck at copywriting.
Not gonna lie, we don’t always use the best grammar. And, sometimes, we leave out an entire word from a sentence by accident. (Okay fine, Mark, that’s just me—sometimes my fingers work faster than my brain, okay?!) That’s where editors come in.
You don’t have to be an expert writer with precision grammar to be an awesome copywriter—to successfully compel people to take action. Today’s Listen offers ways you can start flexing your copywriting muscles by focusing on overcoming objections and solving problems. Plus, some killer books, tools, and other helpful resources to get you started. All in just 5 minutes. #Winning
- (01:00) Persuasion by Robert Cialdini and The Boron Letters by Gary Halbert are great go-to books for copywriting
- (02:25) What it means to answer your customer’s objection and how surveys can help
- (02:50) Find out why people aren’t converting and answer those objections in your copy
- (03:58) Some great copywriting resources like, CopyBlogger and the podcast from John McIntyre.
- (04:15) How thinking like Seinfeld can help with your copy. Huh??
- (05:15) The importance of creating multiple ways to help your customs convert into buyers