The Daily Carnage

The savvy marketer's hub for industry news, insights, resources, and culture.

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Just Like Magic 🪄

Wands, doom loops, and more.

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Heinzeken

It’s shaping up to be hot collab summer.

Heinz and Heineken’s “The Match We’ve All Been Waiting For” (ahead of the FIFA World Cup 2026) transforms an ordinary Heineken six-pack by replacing one beer bottle with a bottle of Heinz ketchup.

It’s a pairing that millions of fans apparently already enjoy on match-day. So why launch a new product when you can team up for a highly shareable moment?

The name-play is nice, too.

Color Me Impressed

CamelBak has collaborated with Crayola on a limited-edition drinkware collection.

It combines CamelBak’s hydration products with Crayola’s unmistakable colors and crayon-inspired design elements, so it’s pure whimsy.

The caps are even modeled after crayons. (!!!)

It’s Called Football

Pepsi’s latest global football campaign imagines a world where fans, not players or brands, define football’s unwritten rules.

It features David Beckham, Mohamed Salah, Vini Jr., Lauren James, Alexia Putellas, and Florian Wirtz, and it celebrates the debates, superstitions, rituals, and rivalries that the fandom unique (like settling arguments on the pitch).

Best of all, there’s a browser extension that automatically changes the word “soccer” to “football” and a partnership with Reddit that invites fans to debate and create their own rules for the game.

Don’t Even Ask

KFC Sweden worked with Uncommon Stockholm to pronote the new Bucket for One meal with…

…unsettling, dramatic images of people licking and coughing on chicken to get out of having to share it. Classic resource guarding.

Recession indicator or creative execution?

That’s Pretty Cool

Coors Light is kicking summer off with a campaign by Rethink.

Creative features everyday summer scenes shot entirely with thermal imaging tech.

Among the sea of hot reds and oranges, Coors Light appears in its signature icy blue.

The effect reinforces the brand’s long-standing “Cold As The Rockies” positioning.

Do The Shuffle

The iPod Shuffle is back. Sorta.

Back Market’s OOH campaign to sell refurbished Shuffles is turning some heads.

It reimagines the lack of a screen as a liberating feature, not a limitation.

It’s a smart way to speak directly to the growing digital wellness movement. Most of us spend 6 to 7 hours a day on on screens, so we’re constantly seeking new ways to disconnect.

For Gen Z, the Shuffle might as well be one of these new fangled “dumb” phones. It’s a novel representation of digital minimalism, and that’s hot right now.

Oatly’s Bike-Thru

Oatly built the world’s first Bike-Thru in Amsterdam.

Cyclists can order, pay, and pick up specialty oat milk drinks without ever getting off their bikes.

The campaign beautifully operationalizes sustainability and aligns perfectly wit Amsterdam’s cycling culture and Oatly’s plant-based positioning.

If you’re considering buying a plane ticket right now, same.

May the Force Lift You

Disney and Lucasfilm’s OOH campaign in Madrid is otherworldly.

Created with Havas Creative to promote The Mandalorian and Grogu, the activation used magnetic levitation technology to transform traditional street billboards into floating “mupis,” making it look as if Grogu was using the Force to lift them.

That’ll get you some brand lift.