The Daily Carnage

The savvy marketer's hub for industry news, insights, resources, and culture.

Today’s Issue

TikTangled

TikTok US is off to a bumpy start.

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Unidos Por El Picante

Uber Eats’ “La Que Pica” campaign is uniting 60+ beloved local taquerías in Mexico City for one common goal: to put the spice back in salsa.

Launched to coincide with International Hot and Spicy Food Day, the work from Wieden+Kennedy Mexico celebrates the authentic Mexican sauces and tacos that serve as symbols of culinary heritage.

At the center of the campaign is a specially branded jar of extra-spicy salsa that each participating taquería features with its most legendary dishes, available exclusively through the Uber Eats app.

There are guerrilla activations, OOH ads near iconic taco spots, and social content featuring food creators testing the heat for themselves.

Quarter-Life Crisis

Wikipedia is turning 25. :’)

Using Wikipedia once felt like cheating on real research methods. Nowadays, it feels like a late bastion of human intelligence and collaboration.

The world’s largest crowdsourced encyclopedia is celebrating a quarter century with a brand-level celebration of the volunteer community that powers the site.

There’s a video docuseries developed with creative partner Kin, highlighting the real stories of eight volunteer editors from around the globe.

And there’s a capsule that revisits key moments from the platform’s history, interactive features like quizzes about Wikipedia’s future, and a virtual birthday card inviting global participation.

Go look something up the “old-fashioned” way!

Something to Chew On

David Protein’s latest OOH campaign (by Day Job) across the MTA subway system is minimalism at its best.

The creative is just a life-sized David Protein bar, suspended like a piece of art. No taglines, no variants. No argument.

The idea is cut through the noise of fitness and wellness marketing by letting the visual speak for itself in an overstimulated attention economy.

Smart Play

At CES 2026, The LEGO Group teamed up with Sphere Studios, Disney Consumer Products, and Lucasfilm to launch the LEGO Star Wars SMART Play experience on the Las Vegas Sphere’s Exosphere.

For the first time ever, the Sphere was transformed into a giant LEGO Death Star, and guests could sit in a life-size LEGO X-Wing cockpit to reenact the iconic “trench run,” blasting the Death Star live on the world’s largest LED screen.

The experience celebrated the reveal of LEGO’s new tech-enhanced bricks, minifigures, and tags (which launch on March 1) that respond with sound, lights, and reactions.

This is my house, I have to defend it!

😱 It’s Home Alone’s 35th anniversary.

To celebrate, Disney+ and Hulu rigged a life-size gingerbread house pop-up at the corner of Hollywood Boulevard and Vine.

The structure breaks the Guinness World Record for the world’s largest gingerbread house, a title untouched since 2013.

It’s more than 25 feet tall and 58 feet long, and it’s made of 5,700 pounds of flour, over 4,200 eggs, 4,400 gingerbread bricks, and 800 roof tiles, all held together with edible glue and fondant.

Eat Chicken, Do Crime

KFC Canada is promoting tax evasion this holiday season.

Since Canada won’t have a GST tax rebate this year, KFC’s “Tax Evasion Menu” will cover the tax itself for online and app orders.

A :30 spot from Courage features a shadowed and voice-altered Colonel Sanders encouraging viewers to visit ChickenTaxEvasion.com.

The campaign extends to mobile digital trucks that read “Commit Tax Evasion” parked outside of… banks.

Yay, a fun new search term for KFC’s SEO team.

Taylor ❤️ Travis

Congratulations to Taylor and Travis on the engagement!

Taylor Hayes and Travis Wickboldt, obviously.

Zola is borrowing some of the viral attention for the celebrity couple to highlight and elevate real customers in a new campaign called “Wedding of the Year.”

The brand is turning the couple’s Wisconsin wedding into a full-scale moment complete with Times Square billboards, subway takeovers, and a Netflix-debuting hero film.