The Daily Carnage

The savvy marketer's hub for industry news, insights, resources, and culture.

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Funnel of Love 🦢

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Biting Back

Tony’s Chocolonely has launched its first global television campaign, “There’s Fight in Every Bite.”

The 30-second commercial is airing in the UK and showcases two fictional wrestlers: Tony versus X-ploitation, who represents the brand’s mission of fighting injustice in the cocoa industry.

Made by House of Oddities and funded in part by Sky’s Zero Footprint Fund, the campaign is Tony’s biggest 360° initiative yet, spanning TV, digital, social, experiential, and PR channels.

r/eal reviews

Dove is building a campaign around unfiltered Reddit commentary about its Intensive Repair 10-in-1 Serum Mask in an unusually transparent move for the brand.

Instead of influencer endorsements or curated reviews, Dove simply published the first 50 Reddit reviews exactly as written, positive or not, along with launching a two-day pop-up in NYC with giant printed comments.

“Views to beauty content on Reddit are growing over 30% year-over-year,” said Paulita David, Head of US Large Customer Sales at Reddit.

The campaign extends to OOH, digital, social, magazine sampling, live review streaming, and Dove-owned channels.

Lip Smackin’

You know what? Whatever. Vaseline x Red Lobster, hell yeah.

There’s a limited-time, reservation-only “Kissing Booth” experience at Red Lobster’s Times Square location from February 10–12, and it includes a five-course prix-fixe menu of the chain’s favorite dishes, themed cocktails, and Vaseline’s Limited Edition Valentine’s Day Lip Therapy collection.

Kegs-cellent

As we reported, Heinz dropped “Kegchup” last month, which is a dispenser for a whole ass keg of ketchup.

Well, Heineken felt a little threatened by the category encroachment, so they’re answering now with a social post parodying Heinz’s signature style.

The caption:

“Just won a keg filled with ketchup?
Comment below and we’ll upgrade it to a Heineken keg. @heinz”

Someone out there is making out like a bandit.

Generational Greatness

Did you catch Jordan Brand’s “Generational Greatness” campaign premiere last night during the Grammys?

The brand anthem revives Jordan’s iconic 1991 “Genie” spot and positions women across sports, culture, and entertainment—like Niecy Nash, Teyana Taylor, and Napheesa Collier—as modern architects of greatness rather than spokespeople.

The campaign blends performance and lifestyle worlds, with silhouettes like the Air Jordan 6 and the Heir Series 2 appearing organically throughout.

Say it with us: cultural relevance > product hype.

Unidos Por El Picante

Uber Eats’ “La Que Pica” campaign is uniting 60+ beloved local taquerías in Mexico City for one common goal: to put the spice back in salsa.

Launched to coincide with International Hot and Spicy Food Day, the work from Wieden+Kennedy Mexico celebrates the authentic Mexican sauces and tacos that serve as symbols of culinary heritage.

At the center of the campaign is a specially branded jar of extra-spicy salsa that each participating taquería features with its most legendary dishes, available exclusively through the Uber Eats app.

There are guerrilla activations, OOH ads near iconic taco spots, and social content featuring food creators testing the heat for themselves.

Quarter-Life Crisis

Wikipedia is turning 25. :’)

Using Wikipedia once felt like cheating on real research methods. Nowadays, it feels like a late bastion of human intelligence and collaboration.

The world’s largest crowdsourced encyclopedia is celebrating a quarter century with a brand-level celebration of the volunteer community that powers the site.

There’s a video docuseries developed with creative partner Kin, highlighting the real stories of eight volunteer editors from around the globe.

And there’s a capsule that revisits key moments from the platform’s history, interactive features like quizzes about Wikipedia’s future, and a virtual birthday card inviting global participation.

Go look something up the “old-fashioned” way!

Something to Chew On

David Protein’s latest OOH campaign (by Day Job) across the MTA subway system is minimalism at its best.

The creative is just a life-sized David Protein bar, suspended like a piece of art. No taglines, no variants. No argument.

The idea is cut through the noise of fitness and wellness marketing by letting the visual speak for itself in an overstimulated attention economy.

Smart Play

At CES 2026, The LEGO Group teamed up with Sphere Studios, Disney Consumer Products, and Lucasfilm to launch the LEGO Star Wars SMART Play experience on the Las Vegas Sphere’s Exosphere.

For the first time ever, the Sphere was transformed into a giant LEGO Death Star, and guests could sit in a life-size LEGO X-Wing cockpit to reenact the iconic “trench run,” blasting the Death Star live on the world’s largest LED screen.

The experience celebrated the reveal of LEGO’s new tech-enhanced bricks, minifigures, and tags (which launch on March 1) that respond with sound, lights, and reactions.

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