The Daily Carnage

The savvy marketer's hub for industry news, insights, resources, and culture.

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Here We Go Again 😮‍💨

What makes content worth reading when it’s all been said before.

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LoVely

Guinness found a new way to put its harp front and center.

In its latest OOH campaign, “LoVely,” the iconic harp — part of the brand for more than 160 years — becomes the letter “V,” giving a fresh spin to its classic “Lovely Day for a Guinness” platform.

Simple photography captures pints of Guinness in everyday moments, from football matches and festivals to pubs and nights at home.

Sometimes, all it takes is one little letter to make a Lovely day.

A Difficult Road Should Never Stop Your Journey

What if the hardest roads could remind you that you’ve already overcome worse?

Tyre brand Dunlop is turning South Africa’s historic roads into a powerful reminder of resilience with its latest campaign, “A Difficult Road Should Never Stop Your Journey.”

The campaign highlights roads tied to pivotal moments in the country’s journey to freedom, drawing a parallel between navigating tough roads and overcoming life’s obstacles.

Because whether you’re heading toward a destination or chasing a goal, a difficult road shouldn’t be the thing that stops you.

P*ss on It

Who better to address the increasing power consumption of AI data centers than… Jason Kelce?

He’s teamed up with Garage Beer for a ridiculous pitch involving beer, electricity, and urine.

Data centers need enormous amounts of water for cooling, and instead of treating that as another dry sustainability statistic, Garage Beer suggests that Americans “donate” their pee to help cool AI infrastructure.

Tumblehair

What’s 10 feet wide, weighs around 150 pounds and is rolling around NYC? K18’s latest marketing stunt with Uncommon Creative Studio.

The haircare brand unleashed a massive ball of real and synthetic hair (they’re calling it “Tumblehair”) to promote its FutureIQ longevity serum.

The bizarre installation is meant to visualize the 161 billion strands of hair that New Yorkers could collectively retain each year by using the product.

Suddenly an abstract product benefit is something people can literally see… and, in these days, debate whether it’s real or AI.

Shhhkoda

You know that Czech automaker? Yeah, you’ve probably been saying Škoda’s name incorrectly.

In a new campaign by Leo UK, we’ve learned the “Š” in Škoda is pronounced like “sh.”

And now, the “shhh” sound is the centerpiece of the brand’s creative, which spans TV, digital, social, and OOH.

It uses playful visuals and sound design to reinforce the pronunciation while celebrating the brand’s Czech heritage.

Let It Out

Dove Men+Care is challenging the “real men don’t cry” narrative with a World Cup campaign that celebrates the highs and lows of fandom.

Created with Edelman and Getty Images, the work features real photos of supporters in tears, reacting to quarterfinal, semifinal, and final matches.

It’s all paired with a simple headline: “Yes. Men Cry.”

Bookboards

Did you ghost the vacation group chat right when it was time to book? This one’s for you.

Kayak is turning that bad behavior into a stunt with “Bookboards,” a campaign that literally puts travel procrastinators on blast.

Created by Rethink, the campaign invites people to nominate the friend holding up the trip, with selected names appearing on digital billboards in New York, Chicago, and Los Angeles throughout August.

What You See…

Tennessee Tourism is launching an anti-AI campaign.

The org promises that every image featured on the state’s tourism website was captured by a real photographer in a real location, not created or altered with generative AI.

Each certified image also includes content credentials and metadata showing who took the photo, when it was captured, and where it was shot.

The campaign cites research that only 5% of travelers could consistently identify authentic travel photos when compared with AI-generated ones, despite most saying photos heavily influence their booking decisions.

Take Me to Roku City

For years, viewers have been obsessed with the purple, Easter egg-filled Roku City screensaver. It’s generated fan theories, memes, and countless social posts.

Now, in a campaign by Preacher, Roku is bringing that fictional world to life with an interactive experience featuring six cinematic short films, explorable locations, and hidden stories woven throughout the city.

Users can explore iconic landmarks like Mount Roku, the pirate ship, and Roku General Hospital, uncovering little stories and interactive moments.

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