It's Time for a Cleanup - Carney
The Daily Carnage

It’s Time for a Cleanup

If someone sat at your desk right now and fired up your computer, would they be able to navigate it? For most of us, the answer is, probably not. We all have a method to our own madness.

Let’s dive a little deeper…

If someone took over your Google Ads account, what would that look like?

Did reading that give you some anxiety? If so, it’s probably time for a quick PPC (pay-per-click) audit.

Here are 5 super easy steps to clean up your ads account right now.

  • Be Sure Conversions Are Being Tracked (Properly): A recent report from Disruptive Advertising found that only 58% of the 2,000 accounts featured in their study had at least one conversion registered. Yikes! Tracking your conversions should be priority #1. Learn more here.
  • Review Target Settings: This step can be knocked out in 5 minutes and it’ll have a profound impact on your account performance. Make sure you’re checking on ‘Network Settings, Mobile Big Adjustments and Target Locations.’
  • Assess Ad Group Relevancy: The general rule of thumb is that an ad group should never contain more than 15-20 keywords. The goal is to get super granular with your keywords. Don’t make the mistake of ending up with big ad-groups.
  • Review Keyword Match Type Settings: Any ideas on one of the most common ad account mistakes? Running all keywords on the same match type. This mistake will not only cost you a lot of money, it’ll also result in a disastrous click-through and conversion rate and lead to poor Quality Scores.
  • QA Your Negative Keyword Lists: A negative keyword is a type of keyword that prevents your ad from being triggered by a certain word or phrase. You need to be proactive with your negative keywords as they’ll prevent unqualified searchers. Be on the lookout for terms that you do not want to continue showing for and set them as negatives.

Bonus: Looking for a shortcut? Head to the tool section. 👇

Alright, alright, we just threw a lot at you there.

Make sure you smash that read more button below and dive into this article. It’s jam-packed with 3 more tips.


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