Mercedes-Benz has partnered with Superplastic, an emerging entertainment / Web3 brand that creates popular animated characters (or “synthetic celebrities”) and associated collectibles. This digital campaign features Superdackel, a new character inspired by those nodding-dog dashboard ornaments, and a cast of existing Superplastic mascots as they whip around NYC in a Benz—driving the 97-year-old brand straight into the future.
The Daily Carnage
