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Meta shared some marketing to-dos to to get done before this holiday season:
- Start planning today. Identify key moments and launch campaigns early. Kick off advertising efforts in September to capture early bird shoppers.
- Curate a gift guide. Put a little time into a well-curated seasonal gift guide or peak season catalog.
- Diversify. Avoid ad fatigue by using a variety of creative formats like videos, images, and carousels.
- Run early A/B tests. Test different variables—like creative, target audience, or placements—to see what works best and lower your cost-per-result (CPR).
- Try Advantage+. Use Meta Advantage+ shopping campaigns to drive online sales efficiently, attract new customers, and grow your base. Use Advantage+ Catalogue ads to promote relevant products to users who have browsed your site or app using catalogue ads.
- Try video. Capture attention with mobile-friendly video ads or Reels to delight new audiences.
- Set up Conversions API. This helps you improve targeting, reduce CPR, and measure success more accurately.
- Connect with shoppers. Use Messenger, Instagram Direct, or WhatsApp to create meaningful interactions with holiday shoppers.
- Try Lead ads. Collect information before the holidays start for retargeting during your peak campaigns.
Grab Meta’s PDF for reference.
