We tend to treat LinkedIn like a 24-hour platform. Publish a post, collect engagement for a day, and move on to the next one.

But new data suggests that might be an outdated approach.

The average LinkedIn post now has a half-life of roughly 23 hours, and high-performing content can continue resurfacing in feeds for two to three weeks.

That means a single post has the potential to generate meaningful visibility long after the initial publishing window.

What does that mean for brands?

• Prioritize quality over quantity.
• Create content people want to save and reference later.
• Lean into frameworks, checklists, and practical how-to content.
• Stay focused on a few core topics to build authority.
• Engage heavily during the first hour after publishing.
• Measure performance over weeks, not just days.

Head to State of Brand for more.

Apple is giving app marketers a bigger toolkit and a new algorithm to learn.

Apple will now serve users app and game suggestions based on their interests, downloads, and behavior. Each recommendation includes an “App Note” explaining why it was surfaced, bringing a little more transparency to app discovery. The feature will appear across the Apps, Games, and Search tabs and evolve as user habits change.

Also, devs can now upload rich images and videos that appear in App Store product page headers and search results, creating new opportunities to promote seasonal campaigns, feature launches, and brand storytelling beyond traditional screenshots.

There’s also a new Asset Library that centralizes creative management and allows assets to be reused across promotions and in-app events. You can even submit new creative for approval without shipping a full app update.

Don’t miss the latest episode of The Daily Carnage Show, “The Future of Google Search,” to learn more about Google’s plans to replace the search box with 24/7 AI-powered information agents and interactive “Generative UI” that builds mini-apps and custom widgets directly on your results page.

What does that mean for advertising, for SEO, for the Internet as we know it?

Plus, catch up on Season 2:

• GLP-1s are Disrupting Every Sector (9:56)
• Spirit Airlines 2.0: Will it Fly? (11:08)
• Major Platform Updates (8:17)
• Nike Runs into Controversy (12:19)
• Transgressive OOH (18:45)
• Your Brain on AI (12:33)
• Meta, McDonald’s Mukbang, and The OpenAI Mess (14:41)
• Ethics in the AI Era (18:33)

🎙️ Now streaming on Youtube, Spotify, Amazon Music, and Apple Music.

Weigh in on The Daily Carnage Subreddit:

• The Daily Carnage Show Ep 2.9 Discussion: “If AI agents become the primary interface to knowledge, what happens to the humans and businesses that knowledge originally came from? What does it mean for the internet to quietly transition from an open ecosystem of destinations into a closed ecosystem of gate-kept answers? Are we speeding toward a future where people stop visiting the web directly? If that behavior ends, we ever be able to rebuild it?”

🎙️ The Daily Carnage Show is growing!

So, we’re excited to share a new sponsorship opportunity.

Book a Pre-Roll Ad at the top the episode with your preferred script, on-screen text, and link in description.

🎧 Podcast advertising is one of the highest-performing brand channels:

• 60%+ of listeners say they’ve searched for a product after hearing it on a podcast.
• Podcast ads consistently outperform display ads on engagement and recall.
• Pre-roll ads are among the most-heard placements, with the strongest completion rates.

🗣️ This is your opportunity to reach a highly engaged audience of marketers, creatives, and strategists when they’ve got their listening ears on.

Interested in sponsoring an upcoming episode? Reach out and let’s build something together.

KFC just unveiled a serious global brand refresh across menu innovation, packaging, restaurant design, and visual identity.

There’s a new focus on chicken tenders, boneless menu items, and a lineup of 20+ sauces to slot into the growing personalization/customization trend.

They’re also rolling out updated branding, redesigned packaging, and next-gen restaurant concepts that create a more modern, digital-first experience.

But don’t worry: the Colonel, the bucket, and the “Finger Lickin’ Good” positioning remain firmly intact.

Planters, 1947