Payless Shoes is trolling influencers. We love it.
The discount shoe store set up a fake luxury brand called, Palessi, complete with a website and Instagram profile. Then, they tricked influencers into buying $20 Payless shoes just by charging $200 – $600 for the exact same cheap shoes they sell in stores.
Wanna see an “influencer” get tricked? You know what to do 👇
