Top Posts of the Week
- Google’s Earth Day Doodle showed some dramatic changes to several landmarks around the world
- Check out the new Asus logo 🖖
- You may be able to pin Instagram posts to your grid soon
- Dove’s Self-Esteem Project made a new video about harmful beauty advice on social media using deep fakes of mothers
What We Learned
Monday*: Conversion rates are one of the many metrics marketers look at to show you the percentage of visitors to your site who do what you want them to do (i.e. convert to a customer). WatchThemLive shared how to calculate conversion rates and some types of CVRs. The basic formula is:
(Number of Conversions ÷ Total Visitors) x 100 = Conversion Rate
Tuesday**: Now on to the Click-Throught Rate! Twilio Send Grid’s blog post was about calculating and improving your email CTR. That formula is:
(Number of Recipients Who Clicked ÷ Number of Delivered Emails) x 100 = CTR
Wednesday: Metrics change from brand to brand as far as what is most important to them. Sprout’s 2022 Year in Social Report went over the metrics to be paying attention to as well industry-specific social media highlights.
Thursday: We covered strategies you’ve definitely heard of but maybe you haven’t connected the dots on ways you can leverage them for improving your brand’s conversion. VWO gave actionable steps for influencing your conversions by improving multiple parts of your website and landing pages.
A Stat Recap from this week’s sources:
*The industry-wide conversion rate is around 3.75%.
*A “good” conversion rate for lead generation is around 12%.
**A strong CTR all depends on your industry and content, but you wanna shoot for 2-3%.
**55% of just want to get a few lines from senders.
**85% of recipients use smartphones for email.
Join the Conversation
Shandy wrote, “Giving a presentation on the importance of branding and rebranding. Give me your nuggets 👇🏼👇🏼! How often should an organization rebrand? Why?”
Marta posted, “Favorite element of a corporate conference ever? Could be the fun or serious part…”
Jason asked, “What are some work perks where the employee has to be fully committed to use them?
… We want to give perks which are meaningful and show the employee is willing to invest in their future, has that mindset, etc. Any ideas?”
Renee shared, “*just here to rant* I boosted a FB event. It got approved. I boosted the same event. It got rejected. I asked them to reconsider. It got rejected. I boosted the. same. damn. event. again. It got approved.”
Cherry Bourbon Bomb 🍒
- 1/2 of a lemon, cut into wedges*
- 5 cherries, pitted and cut in half or quarters
- 2 1/2 ounces of bourbon*
- 1 tablespoon of maple syrup
- Ice, ice, baby
- Put on a cherry-flavored playlist to set the vibes.
- Add the lemon wedges and cherries to a shaker. Muddle together until you’ve released nearly all of the juices.
- Add in the bourbon and maple syrup.
- Add ice to the shaker and shake it out!
- Strain (or just pour directly for fruit bits) into a glass filled with ice.
Recipe by Food with Feeling
Ads from the PastAds from the Past
Let’s play “Name that Marketing Acronym!” How many do you know?
PPC – Pay Per Click
CTR – Click-Through Rate
ROAS – Return on Ad Spend
CPL – Cost Per Lead
CPA – Cost Per Acquisition
SEM – Search Engine Marketing
CTA – Call to Action
AOV – Average Order Value
CVR – Conversion Rate
CTOR – Click-to-Open-Rate
DR/DA – Domain Rank/Authority
SERP – Search Engine Results Page
CPM – Cost Per Mille (1000 impressions)
CRO – Conversion Rate Optimization
KPI – Key Performance Indicator
ToFu – Top-of-Funnel
How'd You Do?
Did you know those acronyms like that back of your hand?
Are you looking to see them in action with different types of clients and projects?
I think it’s time we talked!
We are looking for a highly analytical and well-rounded marketing strategist to join our merry band of misfits at Carney, the agency behind The Daily Carnage.
Learn more about our current openings on our site.