The Growth Formula - Carney
The Daily Carnage

The Growth Formula

How to get users and grow

How to Attract the Exact Customers You Want

“Modern marketing is about matching up with the worldview of your ideal customer. Outside of a monopoly, there is no such thing as marketing that appeals to everyone.”

For today’s Listen, Copyblogger’s Sonia Simone discusses the importance of visualizing a vivid “Who” — the human being you want to reach. Generic marketing doesn’t work if you don’t have the funds of, say, Pepsi, who can market to everyone and anyone. They tried this and failed miserably, but they can afford such a major flop.

So, how do you get the right customers for you and your business? 

  • Visualize your perfect customer with a detailed psychographic profile — who would you like to talk to in your marketing?
  • Do a word sketch of your person — catch all the quirky details about them. Do they say “pop” or “soda”? What do they care about? What do they value as a human being?
  • When you communicate to the right “Who”, you chase everyone else away, and that’s actually a good thing 
  • Who you’re turning away is just as important as who you’re attracting

Tune in to this short podcast for more fundamental advice and first-hand experience from Copyblogger!

Buffer’s Making Mistakes so You Don’t Have To

When it comes to social media, Buffer knows all. If you’re gonna use a phrase like “thought leader“, well, they are the thought leader on social media. So, when they admit they made a bunch of mistakes, we listen…or, in this case, read. 

Today’s Read is from Buffer’s blog about mistakes they’ve made on social media. Below are all 10 of them, but read the post for their full explanation.

  1. Focusing on quantity over quality (we covered this in a past Daily Carnage)
  2. Being on all social media platforms — pick where you can excel and focus on it
  3. Posting the same content across platforms
  4. Using only landscape images and videos (we’re guilty of this one…)
  5. Sharing only your own content
  6. Not curating user-generated content (anyone wanna take a stab at posting on our Instagram?)
  7. Not uploading videos to social media platforms (also guilty)
  8. Not targeting specific audience for your content
  9. Not boosting the right posts
  10. Not replying to questions on social (fast enough)

How to Get Users and Grow

Facebook, as well all know, is a big deal. Far bigger than its social and cultural parameters. It’s huge, accounting for 6.56% of all Internet traffic. Crazy to think they have a VP of Growth when they’re such a dominant force. But, best believe they’re not done yet. Naturally, they want a bigger share of Internet traffic. 

Today’s Watch is a lecture given to Stanford by Alex Schultz, Facebook’s VP of Growth. Alex is one of the driving forces behind why Facebook so big. 

In his talk, Alex covers things like:

  • What matters most to growth (spoiler: it’s retention)
  • The formula for growth accounting (New Users – Churning Users + Resurrecting Users = Net Growth)
  • How to operate for growth (this point is vital for any company looking to grow)

Ugh, it’s so good, we simply cannot sum it all up.

“If you’re a good marketing person, you have to be a little crazy.”
Jim Metcalf

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