👀 Sponsor this spot to share your content with our community.
Create a PR topic tour around a trending topic—sharing commentary, data, resources, or unique insights—to establish yourself as an expert. Here’s how:
- Identify an industry or media trend. Analyze the last six months of media coverage, use Google News, and reference social media and other tools to zero in on trends.
- Identify topics. Once you locate a trend, find subtopics for which you have an existing asset or could create a new asset.
- Create or optimize an asset. Create a unique asset related to the trend or optimize an existing one for different platforms.
- Pitch or distribute at audience touchpoints. Create customized pitches to podcasts, journalists, op-ed sites, social communities, and blogs.
When you’re ready, Search Engine Journal recommends 22 places to share your content.
