Be in the Know
- Snapple put out a short film with rapper A$AP Ferg talking about the power of the corner store in New York City
- We’re fangirling, the internet is fangirling, and John Oliver is definitely fangirling over the Burberry fragrance ad starring Adam Driver (see the Ad to Watch below)
- Tyson’s Wright Model dropped a whole vinyl album of “Bacon Beats” so you can hear the sizzle and crackle of bacon cooking
- Get your pun fix for the day by watching these Disney+ ads featuring Dave Bautista
A 6-step Strategy to Build Strong Content Marketing Collaboration
Every marketer can relate to being stuck in creation silos. Content marketing is something that has to be done well to be effective but takes elbow grease, often from the whole team.
Collaboration between your organization can help you create an efficient content marketing system. BUT we all know Rome wasn’t built in a day. Luckily, getting started doesn’t have to be a scramble of thoughts. GatherContent has put together a 6-step guide to a collaboration process.
Use the G.A.T.H.E.R. approach!
- G for Goals Integration: As an organization, list all of your KPI’s and goals (even those not necessarily related to marketing efforts). This is where a lot of your content ideas are going to bloom.
- A for Authorship Sharing: Share it, own it! Put out subject-matter-expert-written content but be sure to spread the wealth among your team to create sustainable ownership.
- T for Technology Maximization: Your tech stack is essential to the smoothest possible sailing of content seas. This step is going to require research and vetting to get the perfect tools.
- H for Hybrid Content Development: Combine the autonomy of a decentralized content model with the streamlined benefits of a centralized structure. This way, different departments involved can be flexible in how they are creating content.
- E for external partnership opportunities: Your content collaboration process shouldn’t live in an internal bubble. Guest blogging and external blogging resources could be your best bet for collaboration.
- R for Results Reporting: Remember step 1 (G)? Report your findings as they relate to your original goals to see if you’re keeping pace, if you need to adjust your goals, or if you need to change your content.
GatherContent has the digestible steps all laid out for you, so check out how to tame your collaboration process in their full blog post.
Q for You
No one likes to be ghosted, but it’s pretty easy to ghost bad websites. What if you need to browse them anyway for research or resource purposes? Ghostery has a free browser extension that uncovers the trackers on each website and empowers you to control the ones you don’t want for a cleaner, faster, and safer browsing experience. Now you don’t have to ditch those bad websites every time, you can just adjust what bogs it down like ads and large-sized content. Give it a shot to see how you can help keep your browsing fast and your privacy protected.
Carnies for Hire
The Daily Carnage is written by Carney, a full-service, dynamic creative agency.
Staying on top of trends, tools, and the shifting world of digital marketing is what we do! We do it to deliver the best experiences for our clients. Websites, design, email, marketing strategy, and SEO are just some of our favs.
Let us help your brand stay on top of things, too. Smash the button to talk about your next big move.
I need a hero 🥵
This is a fragrance ad.
Adam Driver swims with a horse.
Adam Driver becomes a centaur.
Do we get it? No comment… Do we love it? Abso-friggin-lutely. The internet has been freaking out over it and we can see why. As fragrance ads are, it’s a fantasy meant to invoke the senses and somehow make visuals become the essence of a scent. So this Burberry ad features an intense Adam Driver running along the beach with a horse, they plunge into the water, and there is a visual frenzy of swimming before it cuts to him back on the beach as a centaur. What does that smell like?
Ads from the PastAds from the Past
“Clients don’t care about the labor pains; they want to see the baby.”