Barbie hard-launched a new slogan in a short film played at last week’s Barbie-themed WNBA game between the Chicago Sky and Indiana Fever.
“Give Limitless Possibilities,” we learn, is about all of the gifts and traits we hope (and labor) to give our kids, like curiosity, confidence, and, above all, potential. WNBA legend Sue Bird helped unveil the campaign.
Barbie is the latest brand to take note of growing interest in women’s basketball. Custom Barbie x Chicago Sky sherpa belt bags and shirts were given to 2,000 early fans, and the arena was dolled up with braiding stations and Barbie photo opps.
