The Daily Carnage

Why would you retarget your email subscribers on Facebook? Heck, you’re already reaching them. Seems counterintuitive, right?

False.

Here’s why.

1. Connect with people in a more relaxed setting: How many emails flood your inbox on a given day? Research shows that the average office worker receives 121 emails per day 😱. That’s a lot of email. More often than not, that ‘starred’ email you intended to read later doesn’t get read. People are more likely to convert when they’re not feeling external pressures (ie: work). Tip: Retarget them in the evening after work. Try to keep your Facebook ad message similar to your email. It’ll help your audience make the connection.
2. Always stay in front of your audience: Ever hear of the “rule of 7?” It states that a prospect needs to “hear” your message at least 7 times before they take action to buy your product or service. If you’re looking to increase your ad frequency, we recommend using Facebook and email.
3. Your company will seem large and your reach broad: When your ad starts appearing all over the place, it establishes trust and authority with your audience. People will assume you’re bigger than you are.
4. Lookalike audiences are amazing for reach: Don’t overlook the benefits of creating a lookalike audience from your email list. It’s one of the easiest ways to reach new audiences that share similar interests to your current audience.

Alright, now head over to Facebook, upload your email list and fire up a Facebook campaign.

Turning casual browsers into readers is an art form. A recent study by Chartbeat found that 10% of visitors who land on an article never scroll down.

So, how do you get more people scrolling?

Writing a strong introduction is a great place to start.

Here are 9 simple ways to step up your intro game.

• Keep your first sentence short: Don’t make your readers work too hard. Come out of the gate with a short sentence or two and keep it digestible and punchy.
• Say something unusual: The goal of the first sentence is to get your readers to read the second sentence (and so on). Think outside of the box for your introduction. Keep it weird enough to pique their interest.
• Don’t repeat the title: Reinforce the title, but don’t repeat it. They’ve read it already.
• Use the word “you” at least once: Using the word “you” emphasizes that you are writing with your reader in mind. It’s a powerful word that shows you care.
• Dedicate a sentence or two to articulating what the article is about: Someone landed on your article for a reason. To set their expectations, don’t be afraid to tell them exactly what they’ll be reading about. Example: This article will show you 9 ways to write stronger introductions.
• Tell them why the article is important: You already know why your article is important (hopefully), but your reader might not. Give them a good hook by showing the problem and the solution with your article.
• Be careful with storytelling: “If you begin your article with a story, don’t reveal the conclusion until the reader is deeper into the article, or even until the very end.”
• Use a stat: Using a stat or fact is a great way to draw your reader in and show them that other folks might be dealing with the same problem or issue.

Check out a few more below.