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• Google says it will use recycled materials in all of its hardware products by 2022. 👏
• Amazon will let you opt-out of human review of Alexa recordings.

Today’s tactic is short and sweet.

The legend, Seth Godin dropped the following last week on his blog. We thought it was fitting.

“Direct marketers don’t care how many people they reach. They care what percentage take action.

Brand marketers have trouble measuring action, so all they have to work with is reach.

If you can measure, stop worrying about big numbers when it comes to reach. Run away from the Super Bowl or a billboard on the main highway.

Small audiences are your friend because small audiences are specific, and specific increases your percentage.”

If you’re looking for an easy to use and efficient live chat software, look no further.

Enter Live Chat.

You can have Live Chat up and running on your site in no time. Seriously.

The UI is great and the features are plentiful. Give it a try.

Pampers latest ad spot features real parents doing parent things.

It’s super relatable for all you rents out there. Give it a watch for some #feels.