The Daily Carnage

Did you know that Google processes over 40k search queries every second? That’s over 3.5 billion searches per day.

What does that mean for you?

It’s time to optimize your content for questions, duh. 

Need some convincing?

• Questions increase your organic search results
• Questions help you learn what your audience can’t figure out and how you can help them
• Questions provide an opportunity for increased engagement on social media

How to discover questions to ask:

1. People Also Ask: this is a new-ish feature for Google. If your question is searched enough, you’ll notice the ‘People also ask’ in the search query. This is a great place to gain insight into what people are searching for in your industry.
2. Text Optimizer: this tool will extract terms and concepts from the search engine results page (aka SERP) and give you a list of questions you can include in your content.
3. Google Suggest: head over to Google and type in “how to.” You’ll likely see a list of random topics pop up. Now type in a question related to your industry. Voila.