• Calling all 13-year olds…YouTube Kids is getting a website.
• Hackers to stress-test Facebook Portal at hacking contest.
• Google Hire is the next Google tool to be shut down.
• TikTok is working on a way for advertisers to target users in other apps.

“Copywriting is one of the most essential skills for a marketer to have.”

When it comes to writing copy, there are a lot of moving parts. We’re here to help.

Below are some social-specific copywriting tips to keep you on track.

• Begin your planning with copy (not visuals): Visuals are important (obviously), but what if you started with copywriting first? Copywriter, Karola Karlson follows this four-step process when it comes to featuring copy before visuals.
  • Plan what you want to say
  • Plan the exact wording
  • Develop the post’s design
  • Upload and publish your message.
• Pay attention to trending content: We talk a lot about content relevance. The same logic applies to your social copy. Staying on top of social trends will help guide the direction of your copy.
• Use power words: Power words are all about triggering a psychological or emotional response. Here are 5 of the most persuasive words: YOU, FREE, BECAUSE, INSTANTLY, & NEW. We want more, we want more. Ok, here are 189 more power words. Have fun.
• Try some proven copywriting formulas: Buffer did a knock out job on this one, so just head over to this link and get out your notepads.

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