The Daily Carnage

One thing we’ve learned: No matter how smart you’re ChatGPTing, someone is always ChatGPTing smarter.

Pocket these prompts for your PPC efforts:

1. “Create two Google Ads in an RSA format (using multiple headlines and descriptions) for an A/B test for ‘Ms. Hvac’s HVACs.’ Explain why the ads would make a good test.”
2. “I need to create some responsive display ads for a Google Ads campaign. Please suggest images, headlines and descriptions for a meatless shepherd’s pie with spokesperson Paul McCartney. Lyric puns are acceptable.”
3. “What can a person do from this page and why would they want to do it? [LP URL]”
4. “Rewrite a headline for [LP URL] that explains [unique value proposition] and includes the phrase [keyword phrase].”
5. “You are a [description of your ideal customer]. Give me 10 statements that describe what you want from a [product category]. Use normal, everyday language. Your output should start with the words “I want”, then give me a bullet list of the 10 statements.”
6. “Please write a SWOT analysis for EGO power products.”
7. “If I were going to run ads for Impossible Foods on the Google Display Network, what types of sites and channels should I target?”
8. “Create a list of competitors for [my company] and their estimated monthly paid search spend.”
9. “Please create a list of competitors to clickup.com. List the name of the company, the location of their headquarters, the size of the company (small, medium or large) and whether they are a direct or indirect competitor. Please compile the results in a table format.”
10. “My conversions from paid traffic are down 20% month over month. What metrics and dimensions should I look at to find the cause?”
11. “You are documenting a channel experiment where you tested the hypothesis that by [testing X] will achieve [desired outcome]. These were the results [Insert test results]. Write me an Experiment Summary answering the question, “What are the big takeaways from this experiment?”
12. “Analyze the data with 3 key bullet points to share with executives in a succinct email format. Use numbers.”
13. “I’m going to tell my client that paid search performance is down month over month because of seasonality. How might they respond that would challenge my conclusion?”
14. “How might this fail?”
15. “Write a brief email to a client asking for a $15,000 additional budget because there’s opportunity to increase lead volume below the target CPA.”
16. “Using the DiSC profile, write one email for the Dominant personality and write another version for the Steady personality.”

Get even more from Search Engine Land.

Maybe the Internet is forever, but publishers migrate systems or un-publish content or flat-out fold all the time, resulting in dead links throughout your portfolio of online writing.

To protect your work, you can save PDFs, republish work on your personal website, use paid bookmarking services like Pocket Premium to save copies of webpages, or rely on archiving tools designed for creatives to exhibit your work.

The Wayback Machine
The Wayback Machine has been archiving webpages since 1996. You can request a page be saved using a browser extension, though archived pages can be removed by site owners.

Cost: It’s free to use, with optional donations.

Authory
Authory automatically backs up your content from specified sites, preserving both links and text. It also serves as a portfolio where you can showcase your work, even if the original source disappears.

Cost: A free plan allows for 10 items, with no auto-import. The Standard plan ($15/month or $144/year) includes unlimited items and automated import, and the Professional plan ($24/month or $216/year) adds features like custom domain support.

Journo Portfolio
Journo Portfolio builds personalized portfolio sites for creatives. It offers themes, customizable content blocks, and e-commerce features. Higher plans include automatic article backups and archiving.

Cost: A free plan includes one page with 10 portfolio items. The Plus plan ($8/month or $60/year) offers a 5-page site with 50 items. The Pro plan ($12/month or $96/year) supports 1,000 items, backups, and two collaborators. An Unlimited plan ($18/month or $168/year) provides unlimited pages, items, and collaborators.

Conifer
Conifer, managed by Rhizome, saves pages as interactive sessions with working links and organizes them into collections. It’s less user-friendly and lacks automation but offers extensive free storage.

Cost: A free Plan offers 5GB of storage. For $20/month, you get 40GB, with additional storage available. Annual plans are available for $200/year with extra storage for $50/year.

If you’re a digital writer, it’s time to safeguard and showcase your work so it’s accessible no matter what happens to the original platform.