The Daily Carnage

Reddit is a unique forum with niche communities, high standards of moderation, and highly engaged community. But because of those reasons, marketing on it is not the same as other platforms.

User-Generated Content on Reddit

There are over 100,000 active communities on Reddit that can have text-based discussions, links, photos or videos, and other users are then able to comment on the post. Posts and comments related to the post are then upvoted or downvoted by other users.

According to Reddit, 90% of users trust the platform as a place to learn about new products and brands from other users. Reddit users are generally well-informed consumers, and they are likely to recommend the products and brands they love to others.

Marketing on Subreddits: Authenticity Rules

A great way to tackle brand marketing on Reddit is finding the right subreddits to join and either posting from a branded account, or getting a team to drum up organic conversations that include the brand. But name dropping isn’t the way to go about it. You have to genuinely contribute to the discussion above all else.

Advertising on Reddit

So there is engaging on the platform, then there’s straight up advertising on it as a strategy. Reddit has many advertising options available that helps brands to target communities. Just be warned that it doesn’t work the same way as other social media platforms like Facebook or LinkedIn advertising and may take much more testing to find what Subreddits work.

Check out the full post on CMSWire for more tips and examples on marketing on Reddit so you can see if it’s the right move for you brand.

Your website is essential for delivering information to your visitors and capturing new visitors based on its searchability. So then why are we still seeing thin, flimsy, weak af content out there? Let’s help ya out with ways to fix that.

What is thin content? Thin content is generally content that does not provide value to users. So either the quantity or quality (or worse, both) of your page’s content isn’t satisfactory. Common types of thin content include duplicate/repetitive website content, low-quality affiliate pages, and overwhelming pages with too many ads or popups.

How does thin content hurt SEO? Pages with thin content bring your overall website authority down, cannibalize keywords, or get deindexed. The simple solutions are to remove, improve, or consolidate. Let’s break that down a little more.

Top ways to fix and avoid thin content:

1. Show that you’re a real company or brand. Your goal with your website is to show that you’re a real person behind a real company that values customers. Start with a well-written and optimized “About” page and showcase some of your real work.
2. Use a clean, modern, usable website design. The design and colors of your website have a direct effect on the psychology and experience of your buyers.
3. Always write original content that adds value. Original content is received better by your users (and by Google). It doesn’t always have to be entirely new information on the topic – just more helpful.
4. Paraphrase content, but never plagiarize it. Google can detect plagiarized content – and isn’t happy about it when it finds it. Instead of directly copying anything, break it down into simpler terms or expand on it in more detail.
5. Write 1000-1300 words on articles, 700 words on landing pages. The length by itself isn’t what makes you rank higher. So while 1000 words is not a magical number, in-depth content typically doesn’t happen without a higher word count.
6. Redirect shallow pages with no traffic or duplicate content. After an analytical crackdown to identify pages that have no purpose or target keywords, you can decide what pages need to be upgraded or removed. BUT don’t just delete a page. Add a 301 Redirect to it, pointing the URL to the next most relevant page.

Check out the full post by Morning Score to get more tips on how to identify thin content and the full list of 13 ways to fix it.