The Daily Carnage

It can be extremely difficult to gain the trust back from users if you experience a security breach or crisis. So while obviously the first piece of advise in risk management is to prevent it in the first place, you should also be prepared if it does happen.

Brands should look at it as an opportunity to provide more communication, more collaboration, and more transparency to users. While actively prioritizing better processes and investing in better risk management, turn a negative into a positive.

Here are 3 approaches to bounce back from a breach:

1. Pre-Breach Approach. Transparency goes a long way. Public disclosure of security policies and certifications shows your commitment to security. While that can be shown publicly on social media, email communications, or hosted on your website, it is also important to have this up-to-date information available to stakeholders as well.
2. Breach Approach. When an incident does happen, make it a rule that you should NOT rush to conclusions. Decide on a small, trusted group of experts PLUS third-party supporters at the ready. Then when it comes to investigating and reporting, be sure to include an executive summary, technical details, and regular updates.
3. Post-Breach Approach. Stress ongoing commitment, governance policies, and cyber investment. Don’t be afraid to actively highlight technical threats and vulnerability management processes.

Check out the full sunnyside perspective about breaches and crisis management on the MarTech Series blog.

It’s a well-known social media tip that the more personal your content is, the more likely it will perform well. So it’s ideal to speak right to your followers by showing that beautiful face…right?

Not everyone is a natural behind the camera. We get it. Luckily, not all brands have to have a figure representing them and your social media content doesn’t have to suffer because of it.

Here are 5 tips for growing your social media without a face behind the camera:

1. Start with the right niche. As we said, sometimes it’s not appropriate for a brand to have humans representing it. When your brand follows subject matter in a niche, it can be best to let that industry or topic speak for itself without an added personality to show it off.
2. Use content types that work for you. Storytelling will always be your friend in the world of content. If you aren’t the face behind that story, you have to find ways to storytelling that bring your audience back to you. That can be through amazing photography, using prop-style videos, screen demos, or purely sound.
3. Make it visually stunning. One of the benefits of having casual, personal videos is that the production value doesn’t have to be super polished. If you don’t have that personal touch, you need to grab attention with well-made and attractive videos. That can be through editing, animation, or just great camerawork. Remember to aim for quality over quantity.
4. Study other faceless accounts. As always, see what your competitors are doing. If there are similar brands in your industry with faceless content that is working for them, take notes. Is it their graphics, information, style, or something else?
5. Utilize the comment section. It is becoming a habit for social media users to peep the comments before paying attention to the video. Take advantage of this natural curiosity and leave information pinned there. Definitely interact with comments as much as you can.

When it comes to social media, it’s all about trial and error. Who knows, you may discover that showing your face if it’s a missing link in your content success.

Check out the full YouTube video by Modern Millie for more tips on creating faceless content.