🎤 Inside the SXSW 2026 brand activations.

👻 Snapchat retires separate Bitmoji app.

📰 BuzzFeed debuts AI slop apps in bid for new revenue.

🧩 Red Bull put a playable Tetris game on a magazine cover.

🤖 A rogue robot is dragged away by restaurant staff after smashing tableware.

People switch brands at moments of friction or reconsideration. Loyalty is conditional, and those conditions show up predictably in the customer journey.

Here are the moments when switching is most likely:

• During active research: When customers compare options, read reviews, or search alternatives
• After a bad experience: Even a single negative interaction can trigger reevaluation.
• When price/value shifts: Discounts, inflation, or better deals elsewhere.
• When quality expectations aren’t met: Poor performance or perceived decline.
• When availability breaks: Out-of-stock products push people to try substitutes.
• When curiosity is triggered: Desire to try something new or recommended.
• When social proof appears: Reviews, ratings, or peer recommendations sway decisions

So, this means that your goal should be to win the moments when loyalty weakens.

How? Show up strong during research (SEO, reviews, comparisons), maintain consistent quality, and minimize friction.

Take a closer look at Science Says.

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“Open rate was nearly 50% and CTR was relatively high, especially considering this newsletter’s audience was likely being exposed to our event for the first time.” — Adweek

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Zevia’s latest, “Real Soda for Real Humans,” uses AI satire to position itself as a natural alternative in an “artificial” category.

The ads feature an uncanny robot coworker (AI personified) who enthusiastically promotes chemical-laden soda, only to malfunction after taking one sip of Zevia.

The effort extends to CTV, social platforms, and a SXSW activation requiring attendees to “prove they’re human.”

Spam, 1968