The Daily Carnage

The savvy marketer's hub for industry news, insights, resources, and culture.

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Hiver

We all want answers when we’re in the need of customer support. Like, now.

Your customers and prospects are no different. If you have a system in place for giving your customers the help they need, your business will thank you. Hiver helps you stay on top of customer support right within Gmail.

Designed for Gmail users who see too many tickets slip through the cracks, Hiver lets you and your team assign and track emails from customers. Keep internal conversations without all the forwarding and CCing, and automatically assign emails with preset rules.

Readability Test Tool

You don’t want your writing going way over peoples’ heads. Well, unless you enjoy the chaos of leaving people scratching their heads. But it’s better to keep your writing at a level most people will have no trouble reading. The Readability Test Tool is your friend in determining readability.

You can enter a URL and receive scores by the page, or type/paste in your piece word for word and see just how readable it is. You’ll get a variety of test scores based on multiple readability indices. Plus, you’ll get a breakdown of your text statistics.

YouTube Mockup Tool

Visualization is a crucial part of the creative process. Whether you visualize a concept in your head, on paper, or onscreen, it helps to solidify your vision. Understand just how your YouTube Ads will look with the YouTube Mockup tool.

Just upload your ad and select one of the various formats. You can select different viewing orientations or device types and simulate the ad experience. Share it with your team or with clients so you can better refine your content and strategy.

Make My Persona

Ever hit the bullseye playing darts? No? Yeah, we know the feeling. However, without a bullseye, we wouldn’t know what we should aim for. A buyer persona is your bullseye, and Hubspot’s Make Your Persona tool lets you home in on your target.

It’s a fun and personal tool with a streamlined process. Just follow through and select your avatar, basic attributes, define a role, and you’re off to the races. After breaking it all down, you’ll arrive at a clear overview of who your ideal persona is.

Hemingway Editor

Developing a writing style takes time, and people respond better to certain styles. Writing is a science and an art. While your emails may not make it to print as New York Times best sellers, you can still write like a best seller with the Hemingway Editor.

This writing tool gives you immediate feedback on your content. Remove redundant words or see suggestions for maintaining an active voice. This tool also provides simpler alternatives for your writing and disclaimers when a sentence is difficult to read. Your written content will look better than ever.

SEO Minion

“Minion” might conjure an image of a yellow, suspender-wearing, bespectacled being. Thanks to the success of Despicable Me, this image is everywhere. While these minions epitomize the helper on the big screen, SEO Minion is the perfect helper for your browser.

This Chrome extension packs in many helpful tools. Analyze on-page SEO and uncover any issues with meta tags and headings, let it scour pages for broken links or highlight internal vs external links, and use it to preview your page in SERPs.

Feedbackify

Businesses love feedback. Just not the kind you get from a rogue microphone on a Zoom call. Feedback helps you move forward as an organization and better cater to customers. If you don’t have a feedback tool on your site already, check out Feedbackify.

This tool is easily implemented so you can get up and running in no time. Create a general feedback form visitors can fill out and include fields for more custom feedback so you can address more unique issues and questions. Once your feedback is coming in you can sort by feedback type and even see from which of your site’s pages the feedback was submitted.

Twitonomy

Competitors and influencers in your industry are probably all over Twitter. Keeping track of their movements and tactics helps you stay on top of your own. Twitonomy gives you all the info you need so you can refine your own approach on the platform.

You’ll have access to detailed analytics on anyone’s tweets, mentions, hashtags, and more. Put this tool to use monitoring Twitter when

important keyword searches occur
specific accounts post new tweets
collect actionable insights in your personal Followers Report

All this good stuff within one tool!

Project Charter Template

Getting started on something new is easier with a reference. This is precisely why we love templates. No need for reinventing the wheel. Smartsheet has project charter templates so you can knock out your own charter in no time.

Download your template for Word or Excel, or use the template right within Smartsheet. Get your team involved and plan out all the facets of your project in a collaborative document.