The Daily Carnage

The savvy marketer's hub for industry news, insights, resources, and culture.

Today’s Issue

Lost In Translation 🌎

The same AI experience can feel different across cultures.

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Biteable

Folks, you know that eye-catching content is a must. Imagery is your best friend when grabbing the attention of readers. But what if you need it to say more? Video comes in clutch when getting a point across, so use it to your advantage.

Biteable is a super easy, out-of-the-box video creator that you’ll have up and running in no time. Choose from stock footage and images, or upload your own. There’s even a template you can use to promote your latest blog post. Not a bad way to diversify promotional content!

Google Ads Industry Benchmarks

Wordstream has a seamless tool that will compare your paid search metrics against your industry. You can compare metrics like click-through-rate, cost-per-click, cost-per-acquisition, and conversion rate.

All you have to do is enter your metric, select your industry, and choose search or display campaign. Then this tool will show how you rate against the industry average. Simple right!

MailTrack

We just stumbled on this nifty tool. MailTrack gives you a new level of power over your email. This free Gmail extension offers real-time inbox activity like alerting you when someone reads your email.

Knowing this you’ll be able to tailor your email messages and better manage journalists or influencers.

Find Emails with Hunter

We’re frequently doing outreach to get our content on reputable resources among other things. There’s one constant problem – the right email isn’t always readily available.

This is where Hunter comes in. Search for the brand you’re trying to reach out to. Then Hunter spits out a list of email addresses with “confidence scores,” which is their way of verifying the accuracy of the email.

And it’s mostly free. Hunter offers 50 email searches every month with its free version.

Hashtag for Likes

This paid hashtag finder tool specializes in Tiktok and Instagram. Its goal is to organically help you reach your target audience.

Hashtag for Likes is equipped to constantly display the most relevant tags to get you the biggest exposure. Plus, they seem transparently dedicated to security and customer service, which is a major green light to us.

MobileMonkey

The creme de la creme of chatbots. MobileMonkey is one of the more popular platforms for its lead generation features. With a free plan available and a paid version to connect to customers in real-time.

Plus, it’s backed by several big-name, marketing influencers like Neil Patel, Mari Smith, Brian Dean, and a few more.

LastPass

If you’re anything like us, you’re registered for several… no, a ton of different accounts that help you get the marketing job done. And, oh, the passwords – the endless amount of passwords!

This is where LastPass comes in handy. On a mission to safeguard your data, LastPass holds all of your passwords in a manager vault. You’re responsible for one, single password and that’s it. We’re liking the possibilities here!

Think with Google: Youtube Audience Finder

Think with Google has a few tools to assist you in marketing and business endeavors. Our focus will be on the Find My Audience tool.

Once signed in, Find My Audience can help ya discover new audiences and learn how to cater to them with relevant messages on Youtube.

Identify a new audience based on interests, habits, and what they’re planning to purchase.
Get an audience profile with insights to help inform your video ad strategy.
Start a YouTube campaign that reaches people who matter most to your business.

2020 Conversion Benchmark Report

Unbounce’s latest 2020 Conversion Benchmark Report gives marketers industry-wide landing page data to help gauge performance. They’ve run a machine learning analysis of 186 million visits, 19 million conversions, and 34 thousand landing pages across 16 different industries.

Take a deep dive into this report to find insights such as: