The Daily Carnage

The savvy marketer's hub for industry news, insights, resources, and culture.

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Dataslayer for Google Sheets

Import and automate your PPC/SEM data from Facebook, TikTok, Bing, Google Ads, DV360, Google Analytics, and 30 other sources into Google Sheets, where you can customize and automate daily reports with a few clicks. At a competitive price point, the Dataslayer extension even has AI tools to generate data predictions and graphs.

SproutSocial’s Generational Marketing Guide

Sprout’s Generational Marketing guide illuminates some key opportunities for each target on social media:

Gen Z on social media: They notice and remember brands that prioritize responding to their customers over pumping out a high volume of content. Notably, they’re more apprehensive about brands using AI than millennials and Gen X.

Target this audience with engagement content like polls, quizzes, and UGC.
Make sure you’re responding to comments and DMs in a timely and personalized way.

Millennials on social media: No surprise here—they value social media more than any other generation, and they’re not afraid of adopting new platforms. They value original brand content and respond well to messaging that speaks to their unique challenges.

Establish online communities and identify topic opportunities to help fans of your brand connect.

Gen X on social media: Brands often miss the opportunity to communicate directly to this generation with tailored content and Gen X influencers. Their trust is hard to earn, but they’re also some of the most loyal customers. They share values with millennials, but they appreciate when brands take risks a little more.

Feature Gen X in your creative, UGC, and influencer strategy.

Read the full guide at SproutSocial.

100 Characters to Define Your Brand’s Voice

Writing in the voice of a character that aligns with your brand’s persona is a generative exercise that can help you flesh out tone, complexity, and formality. You can reference this document, which functions as a menu of popular characters that embody different archetypes, like “sage” or “explorer,” along with examples of values and brands that fit each category.

DownNotifier

This one is a no-brainer. Get a free alert via email or SMS when your (or a client’s) website is down or does not contain a specific text. DownNotifier checks every 10 minutes — or every minute for an annual fee. This comes in extremely handy if you need to quickly pause a PPC campaign while the devs get things back up and running, for instance.

Opus Clip

If you’re killing it with long-form content but too busy for TikTok, Reels, and Shorts, check out Opus Clip. Slice your long video content, like podcasts and video essays, into 10 short clips with one click and—you guessed it—the power of AI curation, which analyzes your video to isolate the best hooks and highlights.

Got a tool to share with our community? Sponsor this spot for $1,000.

Elfster

Doing the Secret Santa thing for this year’s office holiday party? Try out Elfster. It invites your coworkers to participate, randomizes pairs, and lets you build a spending-limited wishlist from any major outlet, so you don’t end up with another weird mug. Or you end up with exactly the weird mug you wanted. If your team is remote, you can ship gifts directly.

Google Notes

Wanna be part of an experiment?

Google Notes is a Search Labs opt-in experience that lets you annotate search results for other users and illuminate your own queries with community knowledge, tips, and other useful human insights. Once you opt in, you’ll see a “Notes” button below search results in the Google app, where you can find helpful context (“This recipe was sneakily spicy, here’s how I would tone it down next time!”) Notes can include stickers, photos, and different visual styles.

Will Google Notes stick around? Who knows. But it’s part of Google’s larger project to retain human expertise in an increasingly AI-driven search experience.

ClickUp AI

ClickUp has embraced AI in a new suite of project management features, like individualized AI templates based for every role on your team, from customer support to product and engineering. Get instant summaries of meeting notes and comment threads, and generate action items with one click. Plus, you can use AI within the interface to brainstorm, draft, edit, and elevate your writing. It’s $5 / month per member, with a mobile app on the way.

Forget

If you have ADHD or you just struggle with object permanence, Forget might be the productivity tool for you. It’s a timed to-do list that stays on your screen and holds your focus while you tackle one task at a time. You get a progress report at the end of the day, and it rains emojis every time you get something done. Btw, it’s free.