The Daily Carnage

The savvy marketer's hub for industry news, insights, resources, and culture.

Today’s Issue

Keywords ➡️ Intent

The new playbook for discovery.

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LinkedIn Carousel Generator

Carousels are LinkedIn’s best performing post format. Create highly engaging carousels automatically with LinkedIn Carousel Generator by inputting a series of tweets, reddit posts, or image URLs. For free!

TextOptimizer

TextOptimizer is a writing assistant tool that generates topics, keywords, and hashtags to drive your content. It utilizes Neural Networks and Semantic Analysis to help you write content optimized for search engine results.

DoubleVerify

Ad fraud is a common problem across CTV. DoubleVerify has integrated a “viewability” metric into its analytics platform—the first of its kind—which can help advertisers validate whether or not an ad within a CTV app was truly seen by a user. Track average time-in-view, key message exposure, and video player size to optimize your strategy.

OtterPilot

OtterPilot is an AI meeting assistant that connects to your calendars and records audio, writes notes, automatically captures slides, and generates summaries for you. Can’t hop on the call? Have your Zoom, Teams, and Google meetings recorded and transcribed, plus get notes and an automated summary—for free.

Google Ad Performance Grader

Get a fast and free assessment of your Google Ad performance based on 17 key metrics. The report includes insights and next steps, plus you’ll get an overall quality score that you can compare to industry benchmarks.

TikTok Keyword Insights

TikTok has introduced a new research tool called Keyword Insights, housed in its Creative Center, which allows marketers to discover keywords and phrases that have performed well in real ad campaigns and then watch those ads to analyze how the magic is made.

Zoomph

Monitor and measure the performance of your brand partnerships—or identify new opportunities—across social media, streaming, and broadcast channels with Zoomph. Benchmark your progress, gain insights from industry reports, and integrate data seamlessly with your existing systems.

SimpleTexting

SimpleTexting lets you send SMS marketing campaigns and engage in two-way conversations with customers in real time. Reach your highly engaged subscribers with personalized messaging, announce sales, and track your results.

4 Types of Conversational Commerce

Investment in conversational commerce—the online tools that e-commerce brands use to communicate with customers—is projected to grow to $290 million by 2025. These tools help brands to streamline the purchase journey and customer experience (CX):

Chatbots: With AI technology, chatbots respond conversationally to customer inquiries for you. These can be set to pop up and provide guidance to users without prompting.
Messaging apps: Facebook Messenger, WhatsApp, and other pre-existing messaging apps can be integrated into your site with API, plugins, or widgets.
Voice assistance: This software can enable users to make purchases with voice tools like Alexa and Google Home. It’s also an important component of online accessibility.
Live chat software: This software connects users to a real, on-call human for customer support. It works best for complicated queries and complaints.

Check out winning examples of conversational commerce at Dash Hudson.