• ICYMI, here are all the updates and insights from the TikTok World 2023 event.
• Mattel’s American Girl is deepening brand loyalty with nostalgia and brand deals.
• The new Google search generative AI interface is more human than ever.
• “Dumb” phone sales are on the rise.

The Creativity and Innovation Network has offered these new best practices for posting on LinkedIn, based on algorithm data from 2,000 LinkedIn posts published this winter:

Suggested post frequency: 1 to 3 times per week

Optimal time between posts: 18 hours minimum

Format with highest reach: PDF

Optimal number of hashtags: 2 to 6

Most heavily weighted interactions: Comments and shares

Comments: Don’t be the first to comment on your post; answer user comments within 12 hours

Ideal character count: 1200–1800

Mentions: Don’t mention more than 15 accounts in your post

Emojis: Limit to < 10, and never more than 4 per line

Editing: Don’t edit your post within the first 10 minutes of publication

Check out the infographic at Social Media Today for more info.

If you’re new to building out a buyer persona—or if your process could benefit from a pleasant UI— Semrush has a handy template that prompts you to fill in customizable tiles with pertinent information from demographic info to pain points. It’s clean, standardized, and free.

Btw, are you following The Daily Carnage on LinkedIn?

👍 👏 🫴 🧡 💡 😄

These foxes adorn themselves with only the softest humans—the ones who use Eos shave cream, of course. (Yikes!)