The Daily Carnage

The savvy marketer's hub for industry news, insights, resources, and culture.

Today’s Issue

Trash Talk 🤖

AI is dunking on you.

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Google Ad Performance Grader

Get a fast and free assessment of your Google Ad performance based on 17 key metrics. The report includes insights and next steps, plus you’ll get an overall quality score that you can compare to industry benchmarks.

TikTok Keyword Insights

TikTok has introduced a new research tool called Keyword Insights, housed in its Creative Center, which allows marketers to discover keywords and phrases that have performed well in real ad campaigns and then watch those ads to analyze how the magic is made.

Zoomph

Monitor and measure the performance of your brand partnerships—or identify new opportunities—across social media, streaming, and broadcast channels with Zoomph. Benchmark your progress, gain insights from industry reports, and integrate data seamlessly with your existing systems.

SimpleTexting

SimpleTexting lets you send SMS marketing campaigns and engage in two-way conversations with customers in real time. Reach your highly engaged subscribers with personalized messaging, announce sales, and track your results.

4 Types of Conversational Commerce

Investment in conversational commerce—the online tools that e-commerce brands use to communicate with customers—is projected to grow to $290 million by 2025. These tools help brands to streamline the purchase journey and customer experience (CX):

Chatbots: With AI technology, chatbots respond conversationally to customer inquiries for you. These can be set to pop up and provide guidance to users without prompting.
Messaging apps: Facebook Messenger, WhatsApp, and other pre-existing messaging apps can be integrated into your site with API, plugins, or widgets.
Voice assistance: This software can enable users to make purchases with voice tools like Alexa and Google Home. It’s also an important component of online accessibility.
Live chat software: This software connects users to a real, on-call human for customer support. It works best for complicated queries and complaints.

Check out winning examples of conversational commerce at Dash Hudson.

TikTok Voice Filters

If you’ve scrolled through TikTok for more than :30 recently, you’ve likely heard a few ubiquitous voice filters floating around. They transform your voice recording into a trending persona, like “Trickster,” which makes you sound like a charismatic cartoon character. These are getting a ton of engagement at the moment, so try them out! (Tip: they also work on animals).

Bright

Record professional-quality video podcasts and interviews in one take with Bright. Invite up to 150 guests on any browser or device, manage audience questions seamlessly, and transition easily between solo-speaker to multiple-speaker layouts.

Brand24

Are ya listening? Brand24 lets you monitor your brand’s mentions across social media, news, blogs, videos, forums, podcasts, and reviews to gauge sentiment, manage your reputation, and collect valuable consumer insights. Plus, word clouds!

CallRail

Speaking of telephones, CallRail is a call-tracking vendor that collects and analyzes call data to help you optimize your marketing efforts. Try out custom menus, call routing flows, lead tagging, automatically generated transcripts, and loads of call metrics.